Director of Marketing

Frontline Source Group; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Discretionary bonus

Health insurance

Dental insurance

Vision insurance

Paid time off

Holiday

Job summary

Frontline Source Group in Houston seeks a Director of Marketing to shape and drive strategic marketing initiatives that raise visibility, strengthen community connections, and support growth goals. This direct hire role demands healthcare marketing expertise and strong leadership.

You will craft comprehensive strategies, oversee digital channels, analytics, and partnerships with providers, manage a talented team and budgets, and set KPIs to measure success.

Qualifications

• Minimum 10 years of marketing experience, preferably in healthcare.
• Proven ability to develop and execute strategic marketing plans.
• Strong leadership and cross-functional collaboration skills.
• Expertise with digital marketing tools and analytics platforms.
• Excellent communication and organizational abilities.

Responsibilities

• Shape and lead marketing strategies to boost visibility and patient engagement.
• Oversee website optimization, SEO/SEM, email campaigns and digital ads.
• Partner with local organizations and healthcare providers to grow community ties.
• Set and monitor KPIs to evaluate campaigns and guide improvements.
• Lead a marketing team and manage budgets effectively.

Skills

Strategic Planning

Digital Marketing

Leadership

Communication

Healthcare Marketing

Education

Bachelor's in Marketing

Bachelor's in Business

Master's in Healthcare Administration

Tools

Google Analytics

SEO/SEM

Email Marketing Platforms

Job description

Director of Marketing

Our client located in Houston, TX is looking to add a Director of Marketing. This is a direct hire opportunity.

Company Profile:

Expanding Business Multiple Locations Healthcare

Director of Marketing Role:

As the Marketing Director, you will shape and lead the marketing efforts that enhance the visibility, connectivity to community, and support the growth goals. This position requires strategic vision, healthcare marketing expertise, and strong leadership to make a meaningful difference. Craft and execute comprehensive marketing strategies that align with organizational priorities. Ensure brand consistency across all communication channels and refine the identity to resonate with target audience. Lead initiatives in website optimization, search engine marketing, email campaigns, social media strategies, and digital advertising. Leverage analytics to improve patient engagement and achieve measurable results. Partner with local organizations, businesses, and healthcare providers to strengthen community ties. Develop programs to attract new patients and nurture loyalty among existing ones. Monitor market trends, patient behaviors, and competitor activity to refine strategies. Set and track key performance indicators to evaluate campaign success and guide improvements. Manage a talented marketing team, encouraging innovation and collaboration. Oversee budgets to maximize efficiency and ensure resources are allocated effectively.

Director of Marketing Background Profile:

A Bachelor’s or Master’s degree in Marketing, Business, Healthcare Administration, or a related field. At least 10 years of marketing experience, ideally in the healthcare industry. A proven track record in strategic planning and campaign execution. Expertise in digital marketing tools and analytics platforms. Exceptional communication, organizational, and leadership skills. Ability to balance multiple priorities in a fast-paced environment. Familiarity with healthcare regulations and compliance standards.

Features and Benefits of Client:

• Competitive Salary plus discretionary bonus Health, Dental, and Vision Life Insurance PTO and Holiday