Digital Marketing Course Architect (Coursera)

UC Davis Continuing and Professional Education; Davis (CA); On-site; USD 5,000 - 8,000; Part time

Job summary

UC Davis Continuing and Professional Education (CPE) seeks Development/Content Instructors to create the Digital Marketing Skills Program on Coursera. The role requires a highly credible domain expert who can partner with instructional designers to build compelling online learning experiences and course materials for a global audience.

Minimum qualifications include a 5+ year track record in digital marketing and content development for online platforms, plus proficiency in SEO, analytics, and

Qualifications

• Bachelor’s degree in marketing, market research, communications, business, data analytics, statistics, computer science, behavioral science, or related field.
• Minimum 5+ years of experience across digital marketing, growth or performance marketing, SEO, content strategy, marketing analytics, market research, or related function.
• Expertise spanning SEO and AI-enabled search practices; conversion and funnel optimization; paid, owned, and automated marketing channels; and market research methods.
• Proficiency with Google Analytics, Excel, Tableau, WordPress, CRM and marketing automation platforms, and foundational HTML.
• Experience authoring training or curriculum development for adult learners and/or online content development such as influencer/video development for global audiences.

Responsibilities

• Develop the curriculum and author online learning assets for the UC Davis Digital Marketing Skills Program on Coursera.
• Serve as principal SME and collaborate with UC Davis staff and instructional designers to create valuable course design.
• Create engaging content for a global audience and translate complex technical concepts into accessible material.
• Coordinate with instructional designers, video producers, and platform teams to deliver high-quality online courses.

Skills

SEO

AI marketing

Google Analytics

Tableau

Excel

WordPress

CRM

HTML basics

Curriculum design

Video scriptwriting

Education

Bachelor’s degree in Marketing or related field

Master’s degree preferred

Tools

Google Analytics

Excel

Tableau

WordPress

Marketing automation

HTML

Job description

UC Davis Continuing and Professional Education (CPE) seeks Development/Content Instructors to create the Digital Marketing Skills Program on Coursera. The role requires a highly credible domain expert who can partner with instructional designers to build compelling online learning experiences and course materials for a global audience.

Minimum qualifications include a 5+ year track record in digital marketing and content development for online platforms, plus proficiency in SEO, analytics, and