Digital Marketing Instructor (University Extension - Contract)

UC Davis Continuing and Professional Education; Davis (CA); On-site; USD 5,000 - 8,000; Part time

Job summary

UC Davis Continuing and Professional Education (CPE) seeks Development/Content Instructors to create the Digital Marketing Skills Program on Coursera. The role requires a highly credible domain expert who can partner with instructional designers to build compelling online learning experiences and course materials for a global audience.

Minimum qualifications include a 5+ year track record in digital marketing and content development for online platforms, plus proficiency in SEO, analytics, and

Qualifications

• Bachelor’s degree in marketing, market research, communications, business, data analytics, statistics, computer science, behavioral science, or related field.
• Minimum 5+ years of experience across digital marketing, growth or performance marketing, SEO, content strategy, marketing analytics, market research, or related function.
• Expertise spanning SEO and AI-enabled search practices; conversion and funnel optimization; paid, owned, and automated marketing channels; and market research methods.
• Proficiency with Google Analytics, Excel, Tableau, WordPress, CRM and marketing automation platforms, and foundational HTML.
• Experience authoring training or curriculum development for adult learners and/or online content development such as influencer/video development for global audiences.

Responsibilities

• Develop the curriculum and author online learning assets for the UC Davis Digital Marketing Skills Program on Coursera.
• Serve as principal SME and collaborate with UC Davis staff and instructional designers to create valuable course design.
• Create engaging content for a global audience and translate complex technical concepts into accessible material.
• Coordinate with instructional designers, video producers, and platform teams to deliver high-quality online courses.

Skills

SEO

AI marketing

Google Analytics

Tableau

Excel

WordPress

CRM

HTML basics

Curriculum design

Video scriptwriting

Education

Bachelor’s degree in Marketing or related field

Master’s degree preferred

Tools

Google Analytics

Excel

Tableau

WordPress

Marketing automation

HTML

Job description

UC Davis Continuing and Professional Education (CPE) is the lifelong learning arm of the university. The division maintains the most diverse portfolio on the campus, with programs spanning pre-college, professional continuing education, workforce development, international academic and cultural exchange, and training services for corporate and agency partners. As a global leader in continuing education, CPE serves learners regionally, nationally and globally, and posts more than 55K enrollments annually making it the third largest UC Extension by enrollment. Beyond its community-facing role, CPE serves as the internal hub for online education in support of other academic units on the campus.

Responsibilities:

Under the general supervision of Instructor Services, the Content/Development Instructor(s) will partner with various UC Davis support team members to develop an online self-study learning experience that will be delivered as the UC Davis Digital Marketing Skills Program on the Coursera platform. The work is a ‘work for hire’ position focused on creating the course product. The timeframe will be established as part of the planning for development. The Development/Content Instructor(s) will be the principal subject matter expert(s) for this offering. The primary responsibility of the Development/Content Instructor(s) will be to create the curriculum and author all the online digital learning assets for this course. The Development/Content Instructor(s) must be a highly credible deep domain expert who can work with CPE staff and instructional designers to create a course design of value to the targeted global audience. CPE is recruiting for several Development/Content Instructors. CPE is recruiting for leading domain experts with capabilities in the following domains:

The target audience for this UC Davis Specialization is professionals seeking to enter digital marketing or current marketing professionals looking to upskill in key AI-enabled search optimization, growth and performance marketing, market research, analytics, and data-driven decision-making areas.

Minimum Qualifications

• Bachelor’s degree in marketing, Market Research, Communications, Business, Data Analytics, Statistics, Computer Science, Behavioral Science, or a closely related field.
• Minimum 5+ years of applied experience across digital marketing, growth or performance marketing, SEO, content strategy, marketing analytics, market research, or a closely related function, including responsibility for measurable business or campaign outcomes.
• Demonstrated expertise spanning SEO and AI-enabled search practices; conversion and funnel optimization; paid, owned, and automated marketing channels; and qualitative and quantitative market research methods.
• Proficiency with relevant marketing, analytics, research, and content tools, including Google Analytics, Microsoft Excel, Tableau, WordPress, customer relationship management and marketing automation platforms, and foundational HTML.
• Experience in authoring training, or curriculum development for adult learners, particularly in online or self-paced learning environments, and/or demonstrable online content development capability, such as influencer or how-to video development for YouTube or other longer-form channels on a global basis
• Comfortable using hands-on-labs, simulations, or virtualized environments for learner engagement and assessment.
• Ability to translate complex technical concepts into engaging, digestible content for global learners with varied experience levels.

Preferred Qualifications

• Master’s degree in marketing, Market Research, Business Analytics, Data Analytics, Communications, Statistics, Behavioral Science, Computer Science, or a related field.
• Experience developing content for Coursera, edX, Udemy, Linkedin, or similar platforms.
• Familiarity with emerging trends in HR (e.g., AI in HR, skills-based hiring, future of work) Up-to-date knowledge of emerging trends in digital marketing (e.g., AI-enabled search optimization, growth and performance marketing, market research, marketing analytics, and data-driven decision-making).
• Demonstrated ability with storyboarding, script writing, or video-based instruction.
• Experience contributing to or leading certification-aligned programs with academic, industry, or government training contests.
• Demonstrated ability to work collaboratively with instructional Designers, video producers, and platform teams to deliver high-quality online courses.

Appointment

The CPE Instructor position is an exempt by-agreement appointment. The incumbent will be hired into the UC Davis payroll title of Teacher-University Extension Contract YR and will be subject to Federal and State Income Tax Withholdings.

Compensation

Compensation will be a set amount per assigned course development, coaching sessions or instructional services.

Position is not eligible for UC health & welfare benefits. As a by-agreement instructor, the employment is considered “part-time” and will participate in the Defined Contribution Plan (the “DC Plan”) as a Safe Harbor participant. By-Agreement instructors are automatically enrolled in the DC Plan per their eligible appointment. Safe Harbor participants contribute 7.5% of their wages, on a pretax basis, in lieu of contributing to Social Security. Please review the Retirement Savings Program Information for Safe Harbor Participants and the DCP Summary Plan Description for more information.

About UC Davis

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state for federal law. Under Federal law, the University of California may employ only individuals who are legally able to work in the United States as established by providing documents as specified in the Immigration Reform and Control Act of 1986. Certain UC Davis positions funded by federal contracts or sub-contracts require the selected candidate to pass an E-Verify check.

The University of California, Davis (UC Davis) is committed to creating a welcoming and inclusive environment for all employees and students. Our excellence in research, teaching, and service are embodied by members of our academic community who share our commitment to these values. A variety of resources and programs are available to academics, staff, and students that reflect the core values reflected in our strategic plan: “To Boldly Go,” our Principles of Community, the Office of Academic Affairs’ Mission Statement, and the UC Board of Regents Policy 4400.

As a University employee, you will be required to comply with all applicable University policies and/or collective bargaining agreements, as may be amended from time to time. Federal, state, or local government directives may impose additional requirements.

As a condition of employment, the finalist will be required to disclose if they are subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct, are currently being investigated for misconduct, left a position during an investigation for alleged misconduct, or have filed an appeal with a previous employer.

• “Misconduct” means any violation of the policies or laws governing conduct at the applicant’s previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer.
• UC Sexual Violence and Sexual Harassment Policy
• UC Anti-Discrimination Policy for Employees, Students and Third Parties
• APM - 035: Affirmative Action and Nondiscrimination in Employment

UC Davis is a smoke and tobacco-free campus.