Part-Time Instructor: Digital Marketing and Communications

UC Irvine; Irvine (CA); Hybrid; USD 16,740 - 39,060; Part time

Job summary

UC Irvine’s Division of Continuing Education is recruiting part-time instructors for the Digital Marketing and Communications program. The role covers classroom and online teaching, including SEO, GEO, and AI/LLM applications in marketing, with courses on Business Optimization with AI and GEO strategies for lead generation.

Assignments are on-ground, online or hybrid; successful candidates will develop syllabi, deliver materials, assess outcomes, and stay current with industry practices.

Qualifications

• Advanced degree from an accredited institution.
• Extensive background and current work experience in digital marketing.
• Local and available to teach on-ground and online.

Responsibilities

• Develop and/or update course syllabi in consultation with the Academic Director and using approved templates.
• Prepare and deliver course materials and assessments across on-ground, online, or hybrid formats.
• Communicate teaching objectives and grading policies to students; assign and post grades by deadlines.
• Stay current with professional knowledge and participate in required orientations and trainings.

Skills

Digital marketing

Education

Advanced degree

Job description

Position Overview

Salary range: A reasonable estimate for this position is $1,500-$3,500 and would also be based on the specific number of courses assigned and enrollment numbers.

Application Window

Open date: July 15, 2026.

Next review date: Thursday, Jul 30, 2026 at 11:59pm (Pacific Time).

Apply by this date to ensure full consideration by the committee.

Final date: Thursday, Jul 15, 2027 at 11:59pm (Pacific Time).

Applications will continue to be accepted until this date, but those received after the review date will only be considered if the position has not yet been filled.

Position Description

The Division of Continuing Education (DCE) is a self‑supporting unit within the University of California. Funding is generated through fees collected from a diverse, complex, and ever‑changing student population. Part‑time instructor positions are on a course‑by‑course contracted basis. This is NOT a faculty position.

This is a recruitment for classroom and online teaching positions available in the Digital Marketing and Communications program. We are seeking qualified instructors with current knowledge and work experience in the marketing industry, with a special emphasis on Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and use of AI and LLM technologies in marketing.

Course topics include Business Optimization with AI and LLMs and GEO Strategies for Lead Generation.

PLEASE NOTE: Classes are on‑ground, online and hybrid.

Specific Instructor Duties

• Develop and/or update course syllabi in consultation with the UCI Division of Continuing Education Academic Director as assigned and using approved syllabus template.
• Prepare and deliver course materials and learning assessments in the assigned format.
• Communicate teaching objectives and specific learning outcomes to students, and clearly outline the grading policies for the course.
• Evaluate student achievement of specific learning outcomes, and assign grades.
• Post final student grades by set deadlines.
• Respond to student questions and learning needs in a timely manner.
• Stay current regarding the professional body of knowledge in the field of practice.
• Participate in required orientations and complete mandatory training programs by deadlines established by UC Irvine.
• Complete required administrative tasks in a timely manner including completing all hiring paperwork; submitting updated syllabus; submitting course handouts; signing instructor contract; submitting required textbook orders; communicating AV and classroom needs.
• Employ culturally competent teaching methodologies in the classroom inclusive of international student populations.
• Use subject‑matter expertise and leverage additional resources appropriately to enhance the curriculum (i.e.: make arrangements for guest speakers, off‑site property tours, etc.).
• Design interactive and motivational classroom and online activities to fully engage participants and to reinforce student learning.
• Update materials periodically, and regularly monitor course evaluations in order to make adjustments and improvements to the curriculum.

Our curriculum is constantly updated and tailored to bring students the background, expertise, and business practices to remain competitive and advance their careers. Taught by qualified practitioners, our courses feature practical applications, underlying rationale, and current issues, all of which can be immediately utilized in and applied to our students’ work environments.

Part‑time, temporary assignments are on an as‑needed basis.

Individuals hired to teach these courses must understand that all such agreements with the University are made on a course‑by‑course basis and that the Instructor will be made no guarantee of continual involvement with the University in any capacity.

Qualifications

Basic qualifications (required at time of application)

• Advanced degree from an accredited institution.
• Extensive background and current work experience in digital marketing.
• Local and available to teach on‑ground and online.

Application Requirements

Document requirements

• Curriculum Vitae – Your most recently updated C.V.
• Cover Letter (Optional).

Reference Requirements

• 3 required (contact information only).

Apply link: https://recruit.ap.uci.edu/JPF10328

About UC Irvine

The University of California, Irvine is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC anti‑discrimination policy.

As a condition of employment, the finalist will be required to disclose if they are subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct.

“Misconduct” means any violation of the policies or laws governing conduct at the applicant’s previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment or discrimination, as defined by the employer.

• UC Sexual Violence and Sexual Harassment Policy
• UC Anti‑Discrimination Policy for Employees, Students and Third Parties
• APM - 035: Affimative Action and Nondiscrimination in Employment.

Job Location

Online and Irvine, CA