Digital Marketing Coordinator - UX, App Growth & Campaigns

Baltimore Orioles; Baltimore (MD); On-site; USD 45,000 - 48,000; Full time

Benefits offered by this job

Unlimited PTO

Paid holidays

Health insurance

Vision and dental coverage

401(k) plan with discretionary match

Concession/merchandise discounts

Free parking

Complimentary baseball tickets

Job summary

The Baltimore Orioles seek a Digital Marketing Coordinator to report to the Director, Digital. This role leads projects for Orioles.com, MLB Ballpark App, and other digital initiatives, coordinating content, design, and campaigns.

You will support editorial and production teams, implement weekly promotional plans, and manage the editorial calendar across channels, including email and SMS campaigns, while collaborating with analytics to optimize performance.

Qualifications

• Bachelor’s Degree in Digital Marketing, Communications, Business/Marketing or related field.
• 1–4 years relevant experience.
• UX/UI and Adobe Creative Cloud experience.
• Strong understanding of current digital marketing concepts, strategies, and best practices.
• Proactive thinker with solutions-oriented mentality in positioning the Orioles’ Digital presence as second-to-none.
• Excellent organizational, verbal, and written communication skills with a strong attention to detail.
• Ability to handle multiple priorities, prioritize and problem solve, and manage time effectively within a fast-paced environment.
• Initiative to thrive in a team atmosphere and individual basis.

Responsibilities

• Coordinate and maintain Orioles.com UX and UI updates with page design, page builds, and daily content updates.
• Support Orioles and MLB editorial and production staff to ensure optimal collaboration and following best digital practices.
• Ideate and implement weekly promotional plans for Orioles.com and MLB Ballpark app to best market Orioles products.
• Lead Orioles.com page build requests and edits, assist in project management of tasks related to Orioles.com and ballpark app
• Familiar with SEO and best practices to implement on Orioles.com and proficiency with AEO a plus
• Research and collaborate on maintaining the best user experience for Orioles.com and the MLB Ballpark App, including ADA compliance
• Assist with internal stakeholders and MLB to develop Ballpark App goals incl. user experience, page design and builds
• Develop and manage a Push/Inbox editorial calendar across the full calendar year
• Manage relationship with digital vendors and platform partners
• Ensure all sponsorship obligations are included on Orioles.com, MLB App, and MLB Ballpark App
• Work with Analytics to track and report KPIs
• Monitor, collect, and distribute reports to key stakeholders
• Support email and SMS marketing initiatives including campaign coordination, content updates, and deployment assistance in collaboration with the Digital Marketing team
• Cross-train on email marketing platform operations incl. RU-list management, campaign builds, and performance reporting
• Assist in development and scheduling of SMS campaigns including promotions, game day alerts, and targeted fan communications
• Ideate and think creatively to help achieve the team and club goals
• Other duties as assigned

Skills

UX/UI

Adobe Creative Cloud

CMS

Email marketing

SMS marketing

Education

Bachelor’s Degree

Tools

Adobe Photoshop

Adobe Illustrator

CMS platform

Job description

The Baltimore Orioles seek a Digital Marketing Coordinator to report to the Director, Digital. This role leads projects for Orioles.com, MLB Ballpark App, and other digital initiatives, coordinating content, design, and campaigns.

You will support editorial and production teams, implement weekly promotional plans, and manage the editorial calendar across channels, including email and SMS campaigns, while collaborating with analytics to optimize performance.