Coordinator, Digital Marketing

Baltimore Orioles; Baltimore (MD); On-site; USD 45,000 - 48,000; Full time

Benefits offered by this job

Unlimited PTO

Paid holidays

Health insurance

Vision and dental coverage

401(k) plan with discretionary match

Concession/merchandise discounts

Free parking

Complimentary baseball tickets

Job summary

The Baltimore Orioles seek a Digital Marketing Coordinator to report to the Director, Digital. This role leads projects for Orioles.com, MLB Ballpark App, and other digital initiatives, coordinating content, design, and campaigns.

You will support editorial and production teams, implement weekly promotional plans, and manage the editorial calendar across channels, including email and SMS campaigns, while collaborating with analytics to optimize performance.

Qualifications

• Bachelor’s Degree in Digital Marketing, Communications, Business/Marketing or related field.
• 1–4 years relevant experience.
• UX/UI and Adobe Creative Cloud experience.
• Strong understanding of current digital marketing concepts, strategies, and best practices.
• Proactive thinker with solutions-oriented mentality in positioning the Orioles’ Digital presence as second-to-none.
• Excellent organizational, verbal, and written communication skills with a strong attention to detail.
• Ability to handle multiple priorities, prioritize and problem solve, and manage time effectively within a fast-paced environment.
• Initiative to thrive in a team atmosphere and individual basis.

Responsibilities

• Coordinate and maintain Orioles.com UX and UI updates with page design, page builds, and daily content updates.
• Support Orioles and MLB editorial and production staff to ensure optimal collaboration and following best digital practices.
• Ideate and implement weekly promotional plans for Orioles.com and MLB Ballpark app to best market Orioles products.
• Lead Orioles.com page build requests and edits, assist in project management of tasks related to Orioles.com and ballpark app
• Familiar with SEO and best practices to implement on Orioles.com and proficiency with AEO a plus
• Research and collaborate on maintaining the best user experience for Orioles.com and the MLB Ballpark App, including ADA compliance
• Assist with internal stakeholders and MLB to develop Ballpark App goals incl. user experience, page design and builds
• Develop and manage a Push/Inbox editorial calendar across the full calendar year
• Manage relationship with digital vendors and platform partners
• Ensure all sponsorship obligations are included on Orioles.com, MLB App, and MLB Ballpark App
• Work with Analytics to track and report KPIs
• Monitor, collect, and distribute reports to key stakeholders
• Support email and SMS marketing initiatives including campaign coordination, content updates, and deployment assistance in collaboration with the Digital Marketing team
• Cross-train on email marketing platform operations incl. RU-list management, campaign builds, and performance reporting
• Assist in development and scheduling of SMS campaigns including promotions, game day alerts, and targeted fan communications
• Ideate and think creatively to help achieve the team and club goals
• Other duties as assigned

Skills

UX/UI

Adobe Creative Cloud

CMS

Email marketing

SMS marketing

Education

Bachelor’s Degree

Tools

Adobe Photoshop

Adobe Illustrator

CMS platform

Job description

Job Title: Coordinator, Digital Marketing

Department: Marketing & Product Development

Reports to: Director, Digital

FLSA Status: Full-time, Non-exempt

Location: Baltimore, MD (Oriole Park at Camden Yards)

Salary: $45,000-$47,500/yr

Job Description

The Baltimore Orioles seek a Coordinator, Digital Marketing to report to the Director, Digital. The Digital Marketing Coordinator will lead all projects related to Orioles.com, MLB Ballpark App, and additional digital projects.

Responsibilities Will Include But Are Not Limited To

• Coordinate and maintain Orioles.com UX and UI updates with page design, page builds, and daily content updates
• Support Orioles and MLB editorial and production staff to ensure optimal collaboration and following best digital practices
• Ideate and implement weekly promotional plans for Orioles.com and MLB Ballpark app to best market Orioles products.
• Lead Orioles.com page build requests and edits, assist in project management of tasks related to Orioles.com and ballpark app
• Familiar with search engine optimization (SEO) and best practices to implement on Orioles.com and proficiency with answer engine optimization (AEO) a plus
• Research and collaborate on maintaining the best user experience for Orioles.com and the MLB Ballpark App. Including ADA compliance.
• Assist with internal stakeholders and MLB to develop and coordinate Ballpark App short and long-term goals including user experience, page design and builds, and content updates
• Develop and manage a Push/Inbox notification editorial calendar across the full calendar year
• Manage the relationship with digital vendors and platform partners
• Ensure all sponsorship obligations are included on Orioles.com, MLB App, and MLB Ballpark App
• Work with Analytics to track and report key performance indicators
• Monitor, collect, and distribute reports to key stakeholders
• Support email and SMS marketing initiatives including campaign coordination, content updates, and deployment assistance in collaboration with the Digital Marketing team
• Cross-train on email marketing platform operations including RU-list management, campaign builds, and performance reporting to provide coverage and redundancy across digital channels
• Assist in the development and scheduling of SMS campaigns including promotional offers, game day alerts, and targeted fan communications
• Ideate and think creatively to help achieve the team and club goals
• Other duties as assigned

Job Requirements

• Bachelor’s Degree, preferably in Digital Marketing, Communications, Business/Marketing or a related field
• 1-4 years relevant experience
• UX/UI and adobe creative cloud experience
• Strong understanding of current digital marketing concepts, strategies, and best practices
• A proactive thinker with a solutions-oriented mentality in positioning the Orioles’ Digital presence as second-to-none
• Excellent organizational, verbal, and written communication skills with a strong attention to detail
• Ability to handle multiple priorities, prioritize and problem solve, and manage time effectively within a fast-paced environment
• Initiative to thrive in a team atmosphere and individual basis
• Proficiency in Adobe Photoshop, Adobe Illustrator, or similar photo editing software
• Previous experience assisting and managing digital platforms within a Content Management System (CMS)
• Basic understanding of email and SMS marketing best practices including segmentation, compliance (CAN-SPAM/TCPA), and performance metrics
• This position may entail night and weekend work coverage

Disclaimer

The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. The duties listed do not represent an exhaustive list of all responsibilities, duties, and skills required of a person in this position.

Equal Opportunity Statement

The Baltimore Orioles are an Equal Opportunity Employer. It is the policy of the Baltimore Orioles to ensure equal employment opportunity without discrimination or harassment on the basis of race (including hair textures, afro hairstyles, or protective hairstyles), color, national origin or ancestry, religion or creed, gender or sex (including pregnancy), age, disability, citizenship status, marital status, veteran’s status, genetic predisposition or carrier status, gender identity, sexual orientation, or any other characteristic protected by law.

The anticipated salary for this role is $45,000-$47,500 annually depending on experience, plus bonus opportunity.

The Baltimore Orioles are committed to providing competitive pay and benefits for our employees.

The Baltimore Orioles provide generous benefits, including unlimited PTO, paid holidays, paid sick leave, health insurance (single and family), vision and dental coverage, life insurance, 401(k) plan with discretionary employer match, concession/merchandise discounts, free parking and complimentary baseball tickets to home games.

This information is being provided in accordance with the Maryland Equal Pay for Equal Work - Wage Range Transparency law.