Audience Growth & Promotions Coordinator

Baltimore Orioles; Baltimore (MD); On-site; USD 45,000 - 48,000; Full time

Benefits offered by this job

Unlimited PTO

Paid holidays

Paid sick leave

Health insurance (single and family)

Vision and dental coverage

Life insurance

401(k) plan with discretionary match

Concession/merchandise discounts

Free parking

Complimentary baseball tickets to home

Job summary

The Baltimore Orioles seek a Coordinator, Audience Development to support the Director, Promotions & Audience Development in researching, developing, and executing marketing and fan initiatives tied to the promotions calendar and special ticket packages.

This role focuses on driving incremental ticket sales, growing the fan base, and coordinating events at Oriole Park at Camden Yards, while collaborating with internal teams and vendors to manage budgets and timelines.

Qualifications

• Bachelor’s degree in business administration, Marketing, Sports Management or equivalent.
• 2-3 years relevant experience.
• Experience with a professional sports team a plus but not required.
• Able to thrive in a fast-paced environment with the demonstrated ability to multi-task, provide product concepts, and analyze data.
• Ability to work flexible hours including game events, nights, weekends and holidays.
• Must be able to perform and participate in a cross-functional environment, as well as complete various individual projects.
• Excellent customer service skills and ability to positively engage fans, sponsors, and key stakeholders.
• Ability to independently resolve issues and manage issues effectively.
• Detail-oriented with excellent verbal, written, presentation, and communication skills.

Responsibilities

• Assist with the strategy, planning, and development of the special ticket package and promotional calendar, with the objective of driving incremental ticket sales and engaging fans.
• Assist in the planning, coordination, and execution of ticket package nights and promotional special events for Oriole Park at Camden Yards home games.
• Along with the Director, Promotions & Audience Development, craft and maintain a strategic audience development plan to sustainably grow the Baltimore Orioles fan base focusing on emerging demos, niche audiences and core and non-baseball fans alike.
• Work closely with Director, Promotions & Audience Development, Procurement department and third-party vendors to conceptualize, quote, and purchase promotional items while maintaining budget and timely delivery.
• Work with the Director, Promotions & Audience Development and internal stakeholders to develop the marketing timeline and launch calendar.
• Work closely with the Director, Promotions & Audience Development and the Marketing department to effectively communicate activation plans for special events and ticket package nights to help promote through web, social media, and other digital content.
• Assist with the development of promotional assets for the website, video board, email communications, and flyers to support themed initiatives.
• Ensure proper communication of event needs and requirements to all internal departments, partners, and vendors.
• Work closely with Director, Promotions & Audience Development to manage budget for special ticket package promotional items, activations, and programs.
• Assist Director, Promotions & Audience Development in building and maintaining a robust influencer marketing program especially when collaborations intersect with our special ticket packages platform.
• Collaborate internally with the Corporate Partnership Activation team to ensure contractual agreements are fulfilled and provide creative solutions for sponsor integration into special events.
• Conceptualize and build towards a launch of new Baltimore Orioles Kids Club offering.
• Coordinate hospitality and programming details surrounding special ticket package events.
• Coordinate with the Activations team, Groups Department, Partnerships team, and Game Presentation team to execute any fan-facing activations, on-field presentations, including first pitches, ceremonies, in-game features, and more.
• Conduct research on event trends within MLB and other professional sports and implement new ideas to enhance special themed events.
• Work alongside Marketing Research and Analytics team members to identify new opportunities and/or enhance current promotions to engage fans and drive revenue
• Perform all other duties and responsibilities as assigned.

Skills

Customer service

Communication

Multi-tasking

Data analysis

Fan engagement

Education

Bachelor’s degree in business administration, Marketing, Sports Management or equivalent

Tools

Word

PowerPoint

Excel

Job description

The Baltimore Orioles seek a Coordinator, Audience Development to support the Director, Promotions & Audience Development in researching, developing, and executing marketing and fan initiatives tied to the promotions calendar and special ticket packages.

This role focuses on driving incremental ticket sales, growing the fan base, and coordinating events at Oriole Park at Camden Yards, while collaborating with internal teams and vendors to manage budgets and timelines.