Digital Marketing Client Manager

BankBound; United States; Remote; USD 85,000 - 110,000; Full time

Job summary

BankBound is seeking a Digital Marketing Client Manager to join our remote team. You will manage a portfolio of clients, oversee SEO, AI visibility, content marketing, email automation, social media, and digital advertising strategies to boost online presence and grow new business.

This role requires agency account management experience, comfort with GA4, GTM, ads platforms, and AI tools. You will collaborate with clients and internal teams, report on progress, and drive data-driven

Qualifications

• Experience in an agency account management role.
• Experience in a customer service role.
• Banking experience preferred.
• Experience with Google Analytics 4 and Google Tag Manager.
• Experience with Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, and other online advertising platforms.
• Experience with email automation platforms preferred (e.g. HubSpot, ConstantContact).
• Experience with Claude and AI tools preferred.
• Eagerness to learn continually is a must.
• Excellent organizational skills and attention to detail.
• Ability to multi-task in a fast-paced environment.
• Ability to work independently and also within a team.
• Strong proficiency with Excel, Word, and PowerPoint.
• Excellent communication and presentation skills both written and verbal.
• Ability to hit deadlines.
• Ability to type at least 50+ words per minute.

Responsibilities

• Manage a portfolio of clients and oversee SEO, AI visibility, content marketing, and email automation.
• Lead digital advertising strategies across networks to improve online visibility.
• Communicate strategy and results with clients and internal teams.
• Analyze campaign data to provide actionable insights and recommendations.
• Utilize GA4, GTM, and Search Console to track and improve results.
• Oversee SEO best practices on client websites and online properties.
• Research and manage content marketing campaigns (ideation, keyword research, outline creation, publishing).
• Oversee all aspects of digital advertising campaigns across multiple ad networks.
• Oversee email marketing automation for financial institutions and other clients in regulated industries.
• Coordinate web design and development projects.
• Conduct comprehensive online marketing audits for prospective clients.
• Collaborate with team to improve internal processes and tactics.

Skills

Agency account management

Customer service

Banking experience

GA4 & GTM proficiency

Ads platforms experience

Email automation tools

Claude and AI tools

Attention to detail

Communication skills

Typing 50+ wpm

Tools

Google Analytics 4

Google Tag Manager

Google Ads

Facebook Ads

LinkedIn Ads

Microsoft Ads

HubSpot

ConstantContact

Claude AI

Excel/Word/PowerPoint

Job description

The Digital Marketing Client Manager will work within our BankBound Digital Marketing team. You will be responsible for managing a portfolio of clients; overseeing search engine optimization (SEO), AI visibility, content marketing, email marketing automation, social media, and digital advertising strategies designed to improve online visibility, increase customer engagement, and grow new business.

This job is fully remote and full time, requiring 40 hours per week.

Requirements:

• Experience in an agency account management role.
• Experience in a customer service role.
• Experience in banking preferred.
• Experience with Google Analytics 4 and Google Tag Manager.
• Experience with Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, and other online advertising platforms.
• Experience with email automation platforms preferred (e.g. HubSpot, ConstantContact).
• Experience with Claude and AI tools preferred.
• Eagerness to learn continually is a must.
• Excellent organizational skills and attention to detail.
• Ability to multi-task in a fast-paced environment.
• Ability to work independently and also within a team.
• Strong proficiency with Excel, Word, and PowerPoint.
• Excellent communication and presentation skills both written and verbal.
• Ability to hit deadlines.
• Ability to type at least 50+ words per minute.

Responsibilities:

• Complete training program consisting of guided learning, self-learning, online certifications, and assigned readings.
• Ongoing education of new digital marketing tactics and best practices.
• Communicating digital marketing strategy, progress, performance reporting, and new ideas directly with clients.
• Analyzing campaign and competitor data to provide actionable insights and strategic recommendations.
• Utilize Google Analytics 4, Tag Manager, and Search Console to effectively track and improve results.
• Oversee the implementation of SEObest practices on client websites and online properties.
• Research and managecontent marketing campaigns (topic ideation, keyword research, competitive research, article outline creation, publishing and ongoing optimization of articles).
• Overseeall aspects of digital advertising campaigns across multiple ad networks.
• Oversee email marketing automation for financial institutions and other clients in highly regulated industries.
• Project management of web design and development projects.
• Conduct and present comprehensiveonline marketing auditsas needed for prospective clients.
• Collaborate with other team members on improving internal processes and tactics.