Digital Marketing Specialist

Consultwebs - Digital Legal Marketing

United States

Remote

USD 37,000 - 57,000

Full time

14 days+

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Job summary

A digital marketing agency is seeking a Digital Marketing Specialist to manage client campaigns and ensure the best ROI on digital marketing efforts. This remote position calls for strong communication skills, technical SEO experience, and the ability to work collaboratively in a team environment. Previous experience in digital marketing is essential, along with proficiency in SEO tools like Google Analytics and SEMrush. This entry-level role offers an opportunity to grow within the field.

Qualifications

Entry level position requiring strong communication and organizational skills.
Must excel in digital marketing strategy creation and implementation.
Familiar with SEO tools and practices.

Responsibilities

Manage and communicate with clients effectively.
Create and maintain campaign roadmaps and reporting.
Optimize website content for search engines.

Skills

Proactivity, ownership, confidence

Excellent communication skills

Technical SEO experience

Experience with optimizing WordPress websites

In-depth experience with SEO tools

Ability to meet deadlines

Creative in digital campaigns

Tools

Google Analytics

SEMrush

Ahrefs

Microsoft Excel

Google Sheets

Job description

Base pay range

$37,000.00/yr - $57,000.00/yr

Mission, Vision & Values

Consultwebs exist to improve lives by helping people in need find law firms online. We do this by providing innovative and comprehensive marketing for our clients by focusing on their ROI as our main metric of success. We also seek to develop our team to be the very best so that we can provide the very best service and products to our clients. A part of being the best is fostering good company culture, everyone at Consultwebs is expected to live out the following core values:

Integrity, Always: Be clear, honest, authentic, and respectful to each team member and client in words and actions.
Have Passion: Be committed to winning for each team member and client.
Work as One Team, Serve as One Team: Remember, we win as a team, and lose as a team.
Embrace and Drive Change: Remember that we embrace change to drive results, be the buffalo!
Check your Ego: Remember that the best idea wins, it\'s not about us.
Own your Results: Take the project over the finish line, with no excuses.
Communicate Intentionally: Gain perspective by asking questions instead of making assumptions, and lean into the other person\'s DISC profile.

About the role

The Digital Marketing Specialist (DMS) is the secondary contact for clients and is accountable for meeting the goals of clients’ campaigns. This must be done within a defined scope, time, and cost based on the requirements and constraints of specific campaigns. The Digital Marketing Specialist works closely with its dedicated Operations Project Manager to create and design digital marketing strategies and execute SEO work within their team. Excellent communication and leadership skills are a must in this role. You will be accountable for ensuring a portfolio of clients in achieving the best ROI possible from their digital marketing. While this is a remote position, you can expect to frequently be on video speaking with clients and your team, as well as potential occasional travel for in-person client visits. Previous digital marketing and/or client service experience is a must.

Responsibilities

Consistently communicate with clients over email, video calls, and in-person on occasion
Show ownership and accountability for the success of client digital marketing campaigns
Help lead a well organized team and keep all client campaigns moving forward
Create and actively manage campaign roadmaps and reporting
Work with the Digital Marketing Manager and team to ensure all client campaigns are successful
Track, report, and analyze website analytics and social media ad campaigns
Optimize copy and landing pages for search engine optimization
Research and implement search engine optimization recommendations
Research and analyze competitor websites and online presence
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and optimization
Create and maintain client relationships
Coordinate work with multiple other departments to ensure client satisfaction

Qualifications

"A" players that excel in a team environment
Proactivity, ownership, confidence, and motivation to grow within your team and company
Ability to create digital marketing strategies and break them down to the task level
An ability to stay organized, meet multiple deadlines, and pay attention to details in an open, fast-paced, and enterprising environment
Proven technical SEO experience (law firm experience a plus)
Data-driven: as this is a very technical and data-rich environment
Excellent communication skills - within the team, other departments, and with external clients
Experience with optimizing WordPress websites
Ability to follow up on tasks so they get completed
In-depth experience with common SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Majestic, Moz, DeepCrawl, etc)
Experience with Microsoft Excel and Google Sheets for data analysis including function mastery and pivot tables
Ability to create and help the team execute digital marketing strategies
Solid understanding of performance marketing, conversion, and online customer acquisition
Understanding the legal industry and how law firms work is a plus but not required
Up-to-date with the latest trends and best practices in SEO, SEM, PPC, and social media
Experience with Agile project management methodologies (Scrum, Kanban, etc) is a plus
Highly creative with experience in identifying target audiences, and devising digital campaigns that engage, inform, and motivate
Discipline to be able to effectively work remotely