Digital & Marketing Analytics Lead for Acquisition Growth

AttainFinance; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible PTO

Health insurance

401k with company match

Job summary

Attain Finance is seeking a Sr. Manager, Digital & Marketing Analytics to lead measurement, reporting, and optimization across our customer acquisition efforts for Cash Money, LendDirect, and Heights Finance in the U.S.

You’ll transform complex data into clear insights that drive growth and improve marketing performance. You’ll partner with Marketing, Risk, Finance, Operations, Marketing Technology, and Data Engineering to strengthen our analytics capabilities and support data-driven decisions

Qualifications

• 7+ years of experience in marketing analytics or performance measurement in consumer lending/fintech.
• Strong skills in web analytics platforms and governance.
• Expert SQL for large datasets and BI tooling.
• Advanced attribution knowledge (MMM, MTA, incrementality).
• Experience designing A/B testing programs and experimentation.
• Excellent communication to translate data into business insights.

Responsibilities

• Lead Acquisition Performance Analytics across marketing channels.
• Own measurement, tracking, and data governance.
• Develop attribution and marketing effectiveness models.
• Lead funnel analytics and customer journey optimization.
• Drive experimentation and insights with rigorous tests.
• Build scalable dashboards and self-service analytics.
• Collaborate with Data Engineering to ensure reliable data pipelines.

Skills

SQL

Marketing analytics

A/B testing

Communication

Forecasting

Python

Education

Bachelor's degree in quantitative field

Master’s degree preferred

Tools

Google Analytics

Adobe Analytics

ContentSquare

Google Tag Manager

A/B testing platforms (Optimizely, VWO)

Sigma

Tableau

Looker

Power BI

Job description

Attain Finance is seeking a Sr. Manager, Digital & Marketing Analytics to lead measurement, reporting, and optimization across our customer acquisition efforts for Cash Money, LendDirect, and Heights Finance in the U.S.

You’ll transform complex data into clear insights that drive growth and improve marketing performance. You’ll partner with Marketing, Risk, Finance, Operations, Marketing Technology, and Data Engineering to strengthen our analytics capabilities and support data-driven decisions