Growth Analytics Lead – Marketing & Lending Insights

Regional Management Corp.; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive medical

Dental

Vision plan

401k plans with a company match

PTO and paid holidays

Paid parental leave

Employee assistance program for mental

Job summary

Regional Finance is seeking a Senior Marketing Analyst to turn complex marketing and customer data into growth strategies for our personal loan business. You will own analytics across direct mail, digital, affiliate leads, and lifecycle programs, building data products and measurement frameworks with cross-functional partners.

You will develop reproducible workflows in Python and SQL, use Snowflake and Sigma, and mentor analysts while presenting insights to senior leaders.

Qualifications

• Bachelor’s degree in analytics, statistics, data sciences, economics, finance, marketing, computer science, information systems, or a related quantitative field
• Four or more years of progressively responsible experience in marketing analytics, customer analytics, risk analytics, data science, or a related discipline
• Advanced SQL and strong Python skills for data manipulation, automation, statistical analysis, visualization, and production-quality workflows; experience with Git-based version control and code review.
• Demonstrated experience working with large, complex datasets in a modern cloud data platform such as Snowflake or a comparable environment.
• Strong grounding in experimental design, causal thinking, inferential statistics, forecasting, segmentation, and predictive modeling.
• Experience developing governed dashboards and decision tools in Sigma or comparable business-intelligence platform.
• Strong working knowledge of approved generative-AI tools for coding, analytics, research, documentation, workflow automation, and quality assurance, including prompt design, output validation, hallucination detection, privacy safeguards, and responsible-use practices.
• Ability to understand lending economics and connect marketing decisions to approval, funding, revenue, credit loss, lifetime value, contribution margin, and return on capital.
• Excellent written and verbal communication skills, with demonstrated ability to influence business partners and present complex analysis to senior leaders.
• High standards for accuracy, documentation, reproducibility, data stewardship, and independent judgment in a regulated environment.

Responsibilities

• Own end-to-end measurement and optimization of campaigns across direct mail, digital, affiliate, email, and retention channels.
• Build segmentation and targeting recommendations using diverse data sources.
• Develop reproducible production workflows leveraging Python and SQL to score audiences and generate forecasts.
• Establish automated quality controls, reconciliations, peer-review checks, and audit trails for campaigns and files.
• Measure the full customer lifecycle and translate findings into strategy changes.
• Design and evaluate A/B and multivariate tests; determine sample sizes and significance.
• Analyze funnels and partner performance; adjust pricing, bids, routing, and spend.
• Create and maintain dashboards and executive reporting in Python or Sigma.
• Collaborate with Snowflake and data-engineering partners to improve data models and self-service analytics.
• Build, validate, monitor, and explain predictive models for response and profitability; work with Credit Risk.
• Perform geographic and market-potential analysis to support branch territories and new markets.
• Use generative-AI assistants to accelerate coding, testing, and documentation.
• Identify automation opportunities to reduce cycle time and manual effort.
• Present insights to senior leaders with clear distinction of facts and uncertainties.
• Mentor analysts and promote reusable code and disciplined analytics practices.

Skills

Advanced SQL

Python

Snowflake

Marketing analytics

Data visualization

Experiment design

AI tools (Claude)

Communication

Education

Bachelor’s degree

Equivalent experience

Tools

Git

Sigma

dbt

Job description

Regional Finance is seeking a Senior Marketing Analyst to turn complex marketing and customer data into growth strategies for our personal loan business. You will own analytics across direct mail, digital, affiliate leads, and lifecycle programs, building data products and measurement frameworks with cross-functional partners.

You will develop reproducible workflows in Python and SQL, use Snowflake and Sigma, and mentor analysts while presenting insights to senior leaders.