Digital Marketing Analyst

360training

United States

Remote

USD 65,000 - 90,000

Full time

4 days ago

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Benefits offered by this job

Competitive salary

Annual bonus

Flexible time off

401k with company match

Disability insurance

Life insurance

Health coverage

Health Savings Account (HSA)

Employee Assistance Program

Job summary

360training is seeking a Digital Marketing Analyst to turn data into insights that drive our multi-brand ecommerce strategy. You’ll own dashboards, reports, and analyses that inform marketing decisions and report to leadership.

You’ll partner with Marketing leaders, analyze GA4/Ads data, and build self-service analytics in Power BI to optimize campaigns, attribution, and performance across US markets.

Qualifications

Bachelor’s degree in marketing, analytics, statistics, economics, CS, data science, math, or a related field.
1-3 years of experience in digital marketing analytics, ecommerce analytics, or web analytics with measurable impact.
Strong analytical and problem-solving skills with ability to move from data to actionable recommendations.
Curious, ambitious, proactive with a desire to learn and uncover opportunities.
Collaborative mindset and ability to partner across marketing and business teams.
Interest in leveraging AI tools and workflow automation to improve processes.
Hands-on experience with GA4 and understanding of digital marketing metrics and attribution.
Experience with Google Ads and/or Microsoft Ads reporting and performance analysis.
Proficiency in SQL and/or BigQuery for data extraction, transformation, and analysis.
Experience building dashboards/visualizations using Power BI, Tableau, or similar BI tools.

Responsibilities

Partner closely with Marketing leaders to understand performance drivers, identify opportunities, and provide actionable recommendations to accelerate growth across brands.
Tell the story behind the data by identifying trends, opportunities, and risks, and communicate findings to stakeholders at all levels.
Measure and optimize marketing performance by evaluating channel performance, campaign effectiveness, customer behavior, conversion funnels, and ROAS.
Drive automation and AI-driven improvements to streamlining reporting and decision-making.
Leverage GA4, BigQuery, SQL, and other data sources to investigate questions and uncover growth opportunities.
Develop and enhance dashboards and self-service analytics in Power BI to support data-driven decisions.

Skills

Analytical thinking

Problem solving

Curiosity and proactivity

Collaboration

AI tooling interest

Digital marketing analytics

Communication skills

Attention to detail

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics GA4

SQL

BigQuery

Power BI

Tableau

Google Ads reporting

Microsoft Ads reporting

Python or R (basic)

Job description

360training

At 360training, we’re more than an online training provider—we’re on a mission to empower people and organizations to thrive. As a fast-growing leader in online and live training across multiple industries, we deliver regulatory-approved training and certifications that power careers and businesses.

Our culture is grounded in two values: Deliver Results and Do the Right Thing. We operate as a collaborative, performance-driven organization where data plays a critical role in shaping strategy and outcomes. If you’re excited to turn analytics into impact and influence meaningful decisions, 360training is the place for you.

No Visa Sponsorship for this role This is a remote position, and we are looking to hire in the following states AZ, FL, GA, NJ, PA, TN, TX, UT, ID, MI, MO and WI

Digital Marketing Analyst:

We’re seeking a Digital Marketing Analyst who is passionate about turning raw data into powerful business insights. In this role, you’ll have a direct impact on our multi-million-dollar eCommerce business, owning reports, dashboards, and analysis that drive marketing decisions.

This isn’t just about building reports about telling the story behind the numbers, identifying trends, and influencing strategy. You’ll work side-by-side with leadership to answer critical questions, uncover new opportunities, and help shape the future of 360training’s data-driven culture

Responsibilities:

Partner closely with Marketing leaders to understand performance drivers, identify opportunities, and provide actionable recommendations that accelerate growth across multiple brands.
Tell the story behind the data by identifying trends, opportunities, and risks, then communicating findings and recommendations to stakeholders at all levels of the organization.
Measure and optimize marketing performance by evaluating channel performance, campaign effectiveness, customer behavior, conversion funnels, and return on advertising spend.
Drive continuous improvement through automation and AI, identifying opportunities to streamline workflows, improve reporting efficiency, and enhance decision-making through emerging technologies.
Leverage Google Analytics, BigQuery, SQL, and other data sources to investigate business questions, uncover growth opportunities, and improve customer acquisition and retention.
Develop and enhance dashboards, reporting, and self-service analytics in Power BI to support data-driven decision making.
Bonus skills that make you stand out

Qualification:

Bachelor’s degree in marketing, Analytics, Statistics, Economics, Computer Science, Data Science, Mathematics, or a related field.
1-3 years of experience in digital marketing analytics, e-commerce analytics, or web analytics with a track record of delivering insights that drive measurable impact.
Strong analytical and problem-solving skills with the ability to move from data to [JV1.1]actionable recommendations.
Naturally curious, ambitious, and proactive, with a desire to continually learn, challenge assumptions, and uncover new opportunities.
Collaborative mindset and ability to build strong partnerships across marketing and business teams.
Interest in leveraging AI tools and workflow automation to improve business processes and analytical efficiency.
Hands‑on experience with Google Analytics (GA4) and strong understanding of digital marketing performance metrics and attribution concepts.
Experience with Google Ads and/or Microsoft Ads reporting and performance analysis.
Proficiency[JV2.1] in SQL and/or BigQuery for extracting, transforming, and analyzing data.
Experience building dashboards and visualizations using Power BI, Tableau, or similar BI tools.
Bonus skills that make you stand out
Experience supporting multi‑brand, multi-domain e‑commerce businesses.
Knowledge of statistical analysis, forecasting, and predictive modeling.
Experience with Python, R, or advanced analytics techniques.
Familiarity with customer segmentation, lifetime value (LTV), attribution modeling, or experimentation/A-B testing.
Experience working with data warehouses, cloud analytics platforms, or large-scale marketing datasets.
Exposure to AI‑powered analytics, machine learning applications, or workflow automation platforms.