Data-Driven Digital Marketing Analyst

Paycom; Irvine, Northern (CA, KY); Hybrid; USD 70,000 - 85,000; Full time

Job summary

YPM is hiring a data-driven Digital Marketing Analyst in Irvine, CA, to manage day-to-day online media campaigns and report on performance. You will track metrics, optimize campaigns, and deliver timely stakeholder updates with clear insights.

The ideal candidate has a marketing/analytics background, 2–4 years in digital advertising, strong Excel/Google Sheets, Power BI, SQL is a plus, and excellent communication skills. This is a full-time role with a 70k–85k salary.

Qualifications

• Bachelor’s degree in marketing, business, statistics or related field.
• 2–4 years of experience in digital advertising, marketing research, sales analytics, or related field (agency experience preferred).
• Strong understanding of digital advertising measurement and market research methods.
• Advanced Excel and Google Sheets skills (pivot tables, VLOOKUP).
• Experience with Microsoft Power BI and SQL is a plus.
• Excellent verbal and written communication skills.

Responsibilities

• Execute deliverables and organize marketing assets for campaigns.
• Collect data from media campaigns and maintain performance reports.
• Collaborate with Client Services/Sales to meet objectives.
• Analyze data to identify trends and optimization opportunities.
• Communicate campaign developments and results to team and clients.
• Support client meetings with prepared materials.

Skills

Data analysis

Project management

Communication

Metrics-driven

Team collaboration

Education

Bachelor's degree in marketing, business, statistics or related field

Tools

Excel

Google Sheets

Power BI

SQL

Salesforce Marketing Cloud

Invoca

Job description

YPM is hiring a data-driven Digital Marketing Analyst in Irvine, CA, to manage day-to-day online media campaigns and report on performance. You will track metrics, optimize campaigns, and deliver timely stakeholder updates with clear insights.

The ideal candidate has a marketing/analytics background, 2–4 years in digital advertising, strong Excel/Google Sheets, Power BI, SQL is a plus, and excellent communication skills. This is a full-time role with a 70k–85k salary.