Growth Analytics & Campaign Insights Analyst

RiseMe; Irvine (CA); On-site; USD 70,000 - 85,000; Full time

Job summary

YPM is seeking a Digital Marketing Analyst in Irvine, CA to manage day-to-day media campaigns, track performance, and generate insights. You will work with the digital team to ensure campaigns meet client KPIs and deliverables are accurate and on-time.

You will analyze large data sets, create actionable insights, and collaborate with Client Services, Sales, and vendors. Strong Excel/PowerBI/SQL skills and prior digital advertising experience are essential.

Qualifications

• Bachelor’s degree in marketing, business, statistics or related field.
• 2–4 years in digital advertising, marketing research, sales analytics, or related field (agency experience preferred).
• Strong understanding of digital advertising measurement and market research methods.
• High computer literacy with advanced Excel and Google Sheets (pivot tables, VLOOKUP).
• Experience with managing Affiliate and Pay Per Call campaigns.
• Hands-on budgeting experience and vendor collaboration.
• Ability to organize findings and translate into actionable insights.
• Experience with data-informed optimizations to hit client KPIs.

Responsibilities

• Execute deliverables and gather assets to launch campaigns.
• Collect data/results from media campaigns and maintain performance reports.
• Collaborate with Client Services/Sales to align campaigns with objectives.
• Analyze data trends and provide optimization recommendations.
• Present complex data in clear, concise formats for stakeholders.
• Communicate progress, timelines and results with team and vendors.
• Respond to requests and special projects promptly and accurately.
• Monitor deadlines and client reporting to ensure timely completion.
• Support meetings with material and strategic reports.

Skills

Excel advanced

Google Sheets

PowerBI

SQL

SFMC

Invoca

Campaign analytics

Data visualization

Communication

Time management

Education

Bachelor’s degree in marketing, business, statistics or related field

Tools

PowerBI

SQL

SFMC

Invoca

Job description

YPM is seeking a Digital Marketing Analyst in Irvine, CA to manage day-to-day media campaigns, track performance, and generate insights. You will work with the digital team to ensure campaigns meet client KPIs and deliverables are accurate and on-time.

You will analyze large data sets, create actionable insights, and collaborate with Client Services, Sales, and vendors. Strong Excel/PowerBI/SQL skills and prior digital advertising experience are essential.