Digital Marketing Data Analysis III

WCL Group; Englewood (NJ); On-site; USD 140,000 - 168,000; Full time

Job summary

WCL Group is seeking a Digital Marketing Data Analysis III for an on-site 6-month contract in Englewood Cliffs, NJ. The role partners with marketers to turn data into insights to guide strategy, measure ROI, and support decision-making across teams.

You will analyze marketing performance, run A/B/MV tests, and deliver regular reports while collaborating with data scientists and agency partners. Strong Excel, Tableau, and presentation skills are required.

Qualifications

• Proficient in marketing research and statistical analysis.
• Excellent analytical skills and business acumen.
• Strong organizational, communication and presentation skills.
• Proven ability to manage concurrent projects with attention to detail.
• Teamwork oriented in a fast-paced environment.
• Advanced Excel skills and experience creating presentations (PowerPoint).
• Knowledge of Tableau and data visualization tools.
• Ability to work independently with minimal direction.
• Clear written, verbal, and presentation abilities.
• Familiarity with SDLC/ITIL/QA/PM/Six Sigma is a plus.

Responsibilities

• Track, report, and analyze marketing performance and ad-hoc requests.
• Analyze A/B and multivariate tests and communicate results.
• Collaborate on CRM data reporting and audience segmentation.
• Define reports with agency partners and provide feedback.
• Recommend audience segmentation, A/B tests and data sources.
• Produce data-driven insights for executive presentations.
• Coordinate with teams to obtain and implement new data points.
• Advise marketing functions on customer and market data.

Skills

Marketing research

Statistical analysis

Excel

PowerPoint

Tableau

CRM knowledge

Adobe Analytics

Education

Bachelor's degree in a technical field such as computer science or related

Tools

Tableau

Adobe Analytics

Excel

PowerPoint

Job description

CLIENT HIGHLIGHT

The client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.

LOCATION

Englewood Cliffs, NJ 07632

COMPENSATION

$69 per hour

SCHEDULE

On-site

Monday-Friday (40 hrs per week)

CONTRACT TERM

6-month contract with high likelihood of extension/conversion to full time employee

POSITION OVERVIEW – Digital Marketing Data Analysis III

The Marketing Analyst is someone who has a business/impact mindset with strong technical analytical skills to turn data into insights. They will partner with marketers across the organization to dig into strategic questions and your insights will help drive the prioritization and outcomes of the team\'s efforts. In addition, analyze and interpret data to inform go-forward business and marketing strategy. Monitor and evaluate the performance of marketing initiatives and the impact of marketing activities on engagement, sales, and ROI. Ability to manage internal stakeholders across the organization and influence and collaborate across other vertical teams in a highly matrixed environment. Work with teams to provide reporting and learnings on a regular basis and as needed.

RESPONSIBILITIES

• Tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.


• Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.


• Work with data scientist and other analysts on CRM data reporting and audience segmentation.


• Work with agency partners to define needed reports and provide feedback.


• Make recommendations on audience segmentation, A/B testing and data sources.


• Respond to requests for information on performance and metrics.


• Creates PowerPoint presentations to provide data and insights to other teams or for executive presentations.


• Work with other teams to obtain and implement new or updated data points.


• Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product marketing) as the knowledge owner for customer and market data.


• Analyzes performance of process activities, identifies problem areas, and presents findings in clear, concise charts, graphs, tables, or summaries.


• Establishes standardized methods of recording, tracking and reporting on activity.


• Design, implement, automate and maintain large scale enterprise data ETL processes.


• Modify existing databases and database management systems and/or direct programmers and analysts to make changes.

REQUIRED SKILLS

• Proficient in marketing research and statistical analysis.


• Excellent analytical skills and a high degree of business acumen.


• Strong organizational, communication and presentation skills.


• Proven ability in handling concurrent projects with attention to detail and accuracy.


• Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture.


• High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint).


• Strong analytical and quantitative skills including the ability to analyze reports, campaign performance and synthesize recommendations


• Knowledge of how to use tableau.


• Ability to work as part of a team, as well as work independently or with minimal direction.


• Excellent written, presentation, and verbal communication skills.


• Demonstrated knowledge of one or more key information service standards such as SDLC, ITIL, QA/testing, Project Management, Six Sigma, etc.


• Bachelor\'s degree in a technical field such as computer science, computer engineering or related field.


• 2-3 years of experience.

PREFERRED SKILLS

• Knowledge of CRM principals and best practices is recommended.


• Knowledge of Adobe Analytics a plus.


• Process certification, such as, Six Sigma, CBPP, BPM, ISO 20000, ITIL, CMMI.