Digital & Loyalty Analytics Growth Lead

Church's Texas Chicken; Atlanta (GA); Hybrid; USD 120.000 - 160.000; Vollzeit

Zusammenfassung

Church’s Texas Chicken in Atlanta is seeking a Manager of Digital & Loyalty Analytics to drive data-driven growth for digital ordering and loyalty programs. You will partner with Marketing and IT to build reporting, dashboards, and models across first-party channels and third-party partnerships.

You will translate complex data into actionable recommendations, lead cross-functional analyses, and support CRM and loyalty initiatives.

Qualifikationen

• Bachelor's degree or higher in a related field.
• Proven experience in a similar analytics role, preferably in hospitality/fast-moving consumer goods.
• Strong data visualization and reporting tool proficiency (Power BI/Tableau).
• Working knowledge of SQL, Python or R; CRM experience & web analytics helpful.

Aufgaben

• Lead digital performance analysis and forecasting across digital and off-premise channels.
• Produce weekly reports on digital/off-premise sales, customer behavior, and loyalty outcomes.
• Maintain and enhance automated reports/dashboards for digital ordering and loyalty.
• Collaborate cross-functionally to identify strategies for digital & loyalty growth and campaigns.
• Conduct ad hoc analyses to inform key marketing decisions.
• Perform other analytically driven tasks as needed.

Kenntnisse

Data storytelling

Insights generation

Cross-functional collaboration

Digital & loyalty analytics

CRM experience

Attention to detail

Ausbildung

Bachelor's degree in Business, Marketing, Data Science / Analytics, Computer Science or a related field

Tools

Power BI

Tableau

Excel

SQL

Python/R

AI tools (Claude, ChatGPT, Gemini, CoPilot)

Jobbeschreibung

Church’s Texas Chicken in Atlanta is seeking a Manager of Digital & Loyalty Analytics to drive data-driven growth for digital ordering and loyalty programs. You will partner with Marketing and IT to build reporting, dashboards, and models across first-party channels and third-party partnerships.

You will translate complex data into actionable recommendations, lead cross-functional analyses, and support CRM and loyalty initiatives.