Strategic Leader, Digital & Loyalty Analytics

Panera LLC; United States; Hybrid; USD 177,000 - 202,000; Full time

Job summary

Panera LLC in Newton, MA is seeking a Director of Digital & Loyalty Analytics to lead analytics strategy across MyPanera Loyalty, Unlimited Sip Club, and e-commerce. You will partner with Marketing, Digital, and CRM to translate customer data into growth opportunities, balancing strategic leadership with hands-on data work.

This role requires 8+ years in Data & Analytics, strong SQL skills, CLV and incrementality knowledge, and executive communication.

Qualifications

• 8+ years of progressive Data & Analytics experience, with loyalty, CRM, or digital e-commerce exposure.
• Strong SQL proficiency and hands-on data exploration.
• Deep knowledge of CLV, churn prediction, incrementality testing, segmentation, and lifecycle mapping.
• Exceptional written and verbal communication for executive stakeholders.
• Solid understanding of corporate finance and retail P&L drivers.
• Bachelor’s degree in a quantitative field is required.
• Direct Reports: Analyst / Senior Analyst, Digital & Loyalty Analytics.
• Competitive pay within Panera LLC compensation framework.

Responsibilities

• Loyalty and CRM strategic leadership across Marketing, Digital, and CRM teams.
• Quantify financial incrementality of loyalty offers and campaigns.
• Bridge business strategy and data engineering with hands-on SQL queries.
• Design and oversee test-and-learn frameworks for digital initiatives.
• Translate complex analytics into executive-ready storytelling.
• Collaborate on MarTech and CDP data stewardship.
• Lead and mentor junior analysts to maintain high data standards.

Skills

SQL proficiency

Customer analytics

CLV

Churn prediction

Incrementality testing

Lifecycle mapping

Strategic communication

Business acumen

Education

Bachelor's degree in quantitative field

Job description

Panera LLC in Newton, MA is seeking a Director of Digital & Loyalty Analytics to lead analytics strategy across MyPanera Loyalty, Unlimited Sip Club, and e-commerce. You will partner with Marketing, Digital, and CRM to translate customer data into growth opportunities, balancing strategic leadership with hands-on data work.

This role requires 8+ years in Data & Analytics, strong SQL skills, CLV and incrementality knowledge, and executive communication.