Digital Growth Lead: Websites, Campaigns & Analytics

TC Restaurant Group; Nashville (TN); On-site; USD 90,000 - 120,000; Full time

Job summary

TC Restaurant Group is seeking a Digital Growth Manager to own and evolve the company’s digital ecosystem across websites, email, campaigns, analytics, and CRM to drive guest growth. Reporting to the Director of Marketing, the role partners with venue teams and external partners to translate business priorities into measurable digital strategies, dashboards, and optimized guest experiences.

This role requires strong marketing tech savvy, project management, and the ability to balance strategic

Qualifications

• Minimum 3–5+ years of digital marketing experience.
• Experience with CMS platforms (WordPress/Squarespace/Shopify).
• Strong knowledge of GA4, GTM, and web analytics.
• Experience in marketing automation and CRM platforms.

Responsibilities

• Own and advance TC Restaurant Group's digital experience across websites, email, campaigns, analytics, and CRM.
• Develop and execute the digital marketing calendar with venue teams and partners.
• Coordinate website updates, QA, and landing page optimization with external partners.
• Lead relationships with agencies for SEO, PPC, and paid social campaigns.
• Plan, execute, and optimize email campaigns and performance reporting.
• Develop dashboards and deliver data-driven insights for leadership.
• Ensure proper tracking, analytics implementation, and reporting standards.

Skills

Analytics

Project management

Strategic thinking

Communication

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field

Tools

WordPress

Squarespace

Shopify

GA4

Google Tag Manager

Google Analytics

Meta Business Suite

CRM tools

Adobe Creative Suite

Job description

TC Restaurant Group is seeking a Digital Growth Manager to own and evolve the company’s digital ecosystem across websites, email, campaigns, analytics, and CRM to drive guest growth. Reporting to the Director of Marketing, the role partners with venue teams and external partners to translate business priorities into measurable digital strategies, dashboards, and optimized guest experiences.

This role requires strong marketing tech savvy, project management, and the ability to balance strategic