Digital Insights & Optimization Leader

Kohl's

Menomonee Falls (WI)

On-site

USD 120,000 - 180,000

Full time

4 days ago

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Job summary

Kohl's is seeking a Senior Manager, Digital Insights & Optimization to lead digital measurement, insights, and optimization across the digital ecosystem. You will partner with Digital, Merchandising, Marketing, and Technology to deliver trusted reporting, KPI measurement, and data-informed decisions that improve customer experiences and business performance.

With 7+ years in digital insights and 5+ years leading teams, you will establish governance, drive analytics platforms, and enable

Qualifications

Bachelor's degree in Analytics, Business, Marketing, CS or related field.
7+ years leading digital insights, measurement, optimization, or digital strategy.
5+ years of managing high-performing teams.
Expertise in digital measurement and experience platforms (Adobe Analytics, GA).

Responsibilities

Define and execute Kohl's digital measurement and insights strategy.
Partner with Digital, Merchandising, Marketing, Tech to deliver insights.
Develop dashboards, scorecards, and self-service reporting for stakeholders.
Evolve measurement platforms and tagging infrastructure with Tech.
Lead digital experience intelligence, experimentation, and optimization efforts.
Drive enterprise-wide governance and KPI standards across teams.