Senior Consumer Insights Analyst — Hybrid

Kohl's; Menomonee Falls (WI); Hybrid; USD 65,000 - 95,000; Full time

Job summary

Kohl's seeks a consumer insights professional to implement and manage research projects at our corporate office in Menomonee Falls, WI. The role supports growth plans by guiding decisions with strategic and tactical insights, collaborating with marketing, merchandising, product development and digital teams.

You will design studies, analyze quantitative and qualitative data, and translate findings into actionable recommendations for leadership and internal partners.

Qualifications

• Bachelor's degree and 4+ years in marketing research or applying research to corporate strategy.
• Proficiency with Microsoft Office/Google Suite for analysis and reporting.
• Experience in research project management and vendor collaboration.

Responsibilities

• Ensure reports measure tactical performance of consumer attitude and behavior.
• Design, manage and deliver results of consumer research studies and tactical studies.
• Generate statistical data from quantitative studies and insights from qualitative research.
• Combine quantitative and qualitative learnings to provide actionable recommendations.
• Identify and communicate consumer insights to internal partners and leadership.
• Advise with internal business partners to align with brand objectives.
• Establish research scope, methodology and required resources.
• Collaborate with vendors and Insights team to develop objectives and RFPs.

Skills

Marketing research

Data analysis

Stakeholder collaboration

Quantitative & qualitative methods

Education

Bachelor's degree

MBA (preferred)

Tools

Microsoft Office / Google Suite

SPSS

Job description

Kohl's seeks a consumer insights professional to implement and manage research projects at our corporate office in Menomonee Falls, WI. The role supports growth plans by guiding decisions with strategic and tactical insights, collaborating with marketing, merchandising, product development and digital teams.

You will design studies, analyze quantitative and qualitative data, and translate findings into actionable recommendations for leadership and internal partners.