Digital Strategist

TEGNA Inc.; Houston (TX); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental & vision coverage

Fertility, surrogacy and adoption care

Disability & life insurance

401(k) with company match

Teladoc virtual visits

Spring Health therapy sessions

Paid time off and holidays

Job summary

TEGNA Inc. in Houston, TX is seeking a Digital Strategist to partner with our sales team and drive digital revenue across local platforms. You’ll help craft strategies using ad-serving tools and collaborate with Account Executives to deliver client campaigns.

The role focuses on optimizing digital campaigns, identifying revenue opportunities, and presenting case studies to the sales team. You’ll participate in client calls as the subject-matter expert on our digital offerings.

Responsibilities

• Work strategically with our sales team to generate marketing solutions that will deliver exceptional client results through our industry-leading digital platforms.
• Partner with the Account Executives to generate digital revenue.
• Lead in retention, expansion, and development of new digital business.
• Identify and quantify consumer audiences that would be receptive to client advertising messages.
• Identify revenue-generating opportunities by exposing gaps in current digital advertising campaigns, such as impression share deficiencies, missing platforms, etc., that will further promote the client objectives.
• Assist in quarterly business reviews and execute strategic key digital accounts reviews.
• Proactively monitor and analyze digital campaigns to create solutions to retain and grow our digital revenue.
• Create case studies and communicate successful digital campaign results to the sales team.
• Monitor competitor websites for potential new revenue opportunities.
• Attending client calls if needed, as the subject matter expert on our digital product offerings.

Job description

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Digital Strategist will assist and strategize with key members of the sales staff including Account Executives, Account Managers, and sales leaders, to build digital solutions by leveraging ad-serving interfaces and other operational platforms. The Digital Sales Strategist’s primary responsibility is revenue generation and campaign success through pre-sales strategy, efficient campaign execution, and optimization of Digital Media campaigns in partnership with the Account Managers and Digital Fulfillment Specialists.

Job Responsibilities:

• Work strategically with our sales team to generate marketing solutions that will deliver exceptional client results through our industry-leading digital platforms.
• Partner with the Account Executives to generate digital revenue.
• Lead in retention, expansion, and development of new digital business.
• Identify and quantify consumer audiences that would be receptive to client advertising messages.
• Identify revenue-generating opportunities by exposing gaps in current digital advertising campaigns, such as impression share deficiencies, missing platforms, etc., that will further promote the client objectives.
• Assist in quarterly business reviews and execute strategic key digital accounts reviews.
• Proactively monitor and analyze digital campaigns to create solutions to retain and grow our digital revenue.
• Create case studies and communicate successful digital campaign results to the sales team.
• Monitor competitor websites for potential new revenue opportunities.
• Attending client calls if needed, as the subject matter expert on our digital product offerings.

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement :

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

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