Digital Growth & Product Strategy Lead

FedEx; Plano (TX); Remote; USD 99,000 - 160,000; Full time

Job summary

FedEx is seeking a Senior Digital Product Manager to define upsell opportunities across the SMB platform, signaling purchase-readiness and friction points, and to design in-product experiences that boost awareness and intent.

You will partner with product and engineering to prioritize and ship upsell surfaces, backed by data, clear briefs, and close coordination through delivery. A Master''s degree and 5+ years in digital marketing or product management are expected.

Qualifications

• Master's Degree/equivalent experience in marketing, finance, CS, engineering or related business discipline.
• Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.

Responsibilities

• Define the upsell opportunity map across our SMB platform: which behaviors signal purchase-readiness, which products have the clearest upgrade path, and where friction lives today.
• Design and ship in-product experiences — insights, nudges, and contextual prompts — that drive awareness and purchase intent without degrading the core product experience.
• Work with product and engineering to prioritize and ship upsell surface area — making the case with data, writing clear briefs, and staying close through delivery.

Skills

Business understanding

Customer experience management

Analytical skills

Technical acumen

Collaboration

Education

Master's degree or equivalent in marketing, finance, CS, engineering or related business discipline

Job description

FedEx is seeking a Senior Digital Product Manager to define upsell opportunities across the SMB platform, signaling purchase-readiness and friction points, and to design in-product experiences that boost awareness and intent.

You will partner with product and engineering to prioritize and ship upsell surfaces, backed by data, clear briefs, and close coordination through delivery. A Master''s degree and 5+ years in digital marketing or product management are expected.