Digital Marketing Principal- Digital Upsell & In-Product Growth

FedEx; Plano (TX); Remote; USD 99,000 - 160,000; Full time

Job summary

FedEx is seeking a Senior Digital Product Manager to define upsell opportunities across the SMB platform, signaling purchase-readiness and friction points, and to design in-product experiences that boost awareness and intent.

You will partner with product and engineering to prioritize and ship upsell surfaces, backed by data, clear briefs, and close coordination through delivery. A Master''s degree and 5+ years in digital marketing or product management are expected.

Qualifications

• Master's Degree/equivalent experience in marketing, finance, CS, engineering or related business discipline.
• Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.

Responsibilities

• Define the upsell opportunity map across our SMB platform: which behaviors signal purchase-readiness, which products have the clearest upgrade path, and where friction lives today.
• Design and ship in-product experiences — insights, nudges, and contextual prompts — that drive awareness and purchase intent without degrading the core product experience.
• Work with product and engineering to prioritize and ship upsell surface area — making the case with data, writing clear briefs, and staying close through delivery.

Skills

Business understanding

Customer experience management

Analytical skills

Technical acumen

Collaboration

Education

Master's degree or equivalent in marketing, finance, CS, engineering or related business discipline

Job description

Essential Functions

• Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management.
• Works in a leadership capacity with technology experts on digital product/technology development.
• Leads and contributes to development of product specifications, requirements and implementation.
• May participate in test planning measurement and other analytical functions.
• Provides support through demo instruction, tool development and functional demonstrations.
• Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
• Perform other duties as assigned.

Job Responsibilities

• Define the upsell opportunity map across our SMB platform: which behaviors signal purchase-readiness, which products have the clearest upgrade path, and where friction lives today.
• Design and ship in-product experiences — insights, nudges, and contextual prompts — that drive awareness and purchase intent without degrading the core product experience.
• Work with product and engineering to prioritize and ship upsell surface area — making the case with data, writing clear briefs, and staying close through delivery.

Minimum Education

Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.

Minimum Experience

Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.

Knowledge, Skills, and Abilities

Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.

Technical acumen.

Strong collaboration, communications and analytical skills.

Preferred Qualifications:

This position is eligible for remote work and may be located anywhere within the United States excluding AK, HI and U.S. territories, however if you live within the 50 miles radius of a campus you will be required to work at a FedEx campus location several times per week.

Pay Transparency:

USA: $8,007.29/mo - $18,149.85/mo, CO: $8,007.29/mo - $17,393.61/mo, CA: $8,452.14/mo - $14,413.11/mo, NJ: $8,452.14/mo - $13,523.42/mo, OH & VT: $8,452.14/mo - $14,368.63/mo, MN: $8,452.14/mo - $16,637.36/mo, IL & NV: $8,452.14/mo - $17,393.61/mo, MD, NY < WA: $8,452.14/mo - $18,149.85/mo, MA: $8,896.99/mo - $18,149.85/mo, RI: $9,786.68/mo - $16,637.36/mo, CT: $9,786.68/mo - $17,393.61/mo, DC & HI: $10,231.53/mo - $17,393.61/mo, NYC: $10,231.53/mo - $18,149.85/mo. MEM range($8,452.14-$14,368.63/mo), PGH range($8,896.99-$15,124.88/mo), Plano range($8,896.99/mo)

Pay:

This position is a salary grade level E28.

Additional Details:

Pay Transparency:

The compensation listed reflects the pay range or rate of pay reasonably expected for this posted position at the posted location or locations. If this opportunity includes multiple job levels, the pay information represents the ranges for each level in that job family. Actual pay is determined by several job-related factors permitted by law and relevant to the position, including, but not limited to, experience relative to the job, tenure, market level, pay at the location for this job, performance, schedule, and work assignment. In California, the compensation listed reflects the range or rate of pay reasonably expected for this posted position upon hire. In New Jersey, any compensable Security and Walk time will be paid to non-exempt/hourly employees at the state minimum wage.

Federal Express Corporation is an Equal Opportunity Employer including, Vets/Disability.

Reasonable accommodations are available for qualified individuals with disabilities throughout the application process. Applicants who require reasonable accommodations in the application or hiring process should contact [e-mail].

Applicants have rights under Federal Employment Laws:

• Know Your Rights
• Pay Transparency
• Family and Medical Leave Act (FMLA)
• Employee Polygraph Protection Act

E-Verify Program Participant: Federal Express Corporation participates in the Department of Homeland Security U.S. Citizenship and Immigration Services’ E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program:

• E-Verify Notice (bilingual)
• Right to Work Notice (English) / (Spanish)