Digital Growth & Loyalty Marketing Manager

Bosselman Enterprises; Grand Island (NE); Presencial; USD 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid vacation

401K and matching contributions

Health, dental and vision insurance

Short and long term disability

Life insurance

A clearly defined path for growth

On-demand pay with PayActiv

Descripción de la vacante

Bosselman Enterprises is seeking a Digital Marketing Manager to lead long-term campaigns and short-term ad strategies across digital channels. You will drive customer engagement, app content and promotions, and loyalty initiatives to support growth.

The role requires managing paid media, analyzing results, and collaborating with creative teams to ensure brand-consistent content and effective ROI. A strong background in digital marketing and app management is essential.

Formación

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
• 3+ years of digital marketing, app management, or a similar role.
• Strong knowledge of digital marketing channels, loyalty programs, and customer engagement strategies.
• Experience managing paid media campaigns and maximizing ROI across platforms like Google Ads, YouTube, and social media.

Responsabilidades

• Develops and plans digital marketing campaigns to promote divisions, focusing on acquisition, retention, and engagement.
• Creates and maintains a digital marketing calendar coordinating promotions, events, and loyalty activities.
• Manages scheduling and updates of digital signage across divisions to keep content current and visually appealing.
• Collaborates with creative teams to ensure content is engaging and brand-aligned.
• Manages digital paid media to ensure strong ROI and effective targeting.
• Monitors paid campaigns, adjusting to improve targeting and spend based on data.
• Oversees Pump & Pantry App content, messages, rewards, and engagement strategies.
• Plans loyalty program communications via email, SMS, and push notifications.
• Analyzes customer behavior and loyalty data to identify retention opportunities.
• Develops social media strategies and calendars; analyzes performance and reports results.
• Maintains WordPress website content and makes basic web design changes to support campaigns.
• Tracks campaign performance and provides insights to improve digital asset effectiveness.
• Delivers friendly customer service and reports to management in a timely manner.
• Assists with other duties as assigned.

Conocimientos

Digital marketing

Analytics

Campaign optimization

Customer engagement

Educación

Bachelor’s degree in Marketing, Digital Marketing, Business, or related field

3+ years of digital marketing/app management experience

Herramientas

Google Analytics

Email marketing platforms

Mobile app management software

HTML/CSS basic knowledge

Descripción del empleo

Bosselman Enterprises is seeking a Digital Marketing Manager to lead long-term campaigns and short-term ad strategies across digital channels. You will drive customer engagement, app content and promotions, and loyalty initiatives to support growth.

The role requires managing paid media, analyzing results, and collaborating with creative teams to ensure brand-consistent content and effective ROI. A strong background in digital marketing and app management is essential.