Digital Marketing Manager

Bosselman Enterprises; Grand Island (NE); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Paid vacation

401K and matching contributions

Health, dental and vision insurance

Short and long term disability

Life insurance

A clearly defined path for growth

On-demand pay with PayActiv

Job summary

Bosselman Enterprises is seeking a Digital Marketing Manager to lead long-term campaigns and short-term ad strategies across digital channels. You will drive customer engagement, app content and promotions, and loyalty initiatives to support growth.

The role requires managing paid media, analyzing results, and collaborating with creative teams to ensure brand-consistent content and effective ROI. A strong background in digital marketing and app management is essential.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
• 3+ years of digital marketing, app management, or a similar role.
• Strong knowledge of digital marketing channels, loyalty programs, and customer engagement strategies.
• Experience managing paid media campaigns and maximizing ROI across platforms like Google Ads, YouTube, and social media.

Responsibilities

• Develops and plans digital marketing campaigns to promote divisions, focusing on acquisition, retention, and engagement.
• Creates and maintains a digital marketing calendar coordinating promotions, events, and loyalty activities.
• Manages scheduling and updates of digital signage across divisions to keep content current and visually appealing.
• Collaborates with creative teams to ensure content is engaging and brand-aligned.
• Manages digital paid media to ensure strong ROI and effective targeting.
• Monitors paid campaigns, adjusting to improve targeting and spend based on data.
• Oversees Pump & Pantry App content, messages, rewards, and engagement strategies.
• Plans loyalty program communications via email, SMS, and push notifications.
• Analyzes customer behavior and loyalty data to identify retention opportunities.
• Develops social media strategies and calendars; analyzes performance and reports results.
• Maintains WordPress website content and makes basic web design changes to support campaigns.
• Tracks campaign performance and provides insights to improve digital asset effectiveness.
• Delivers friendly customer service and reports to management in a timely manner.
• Assists with other duties as assigned.

Skills

Digital marketing

Analytics

Campaign optimization

Customer engagement

Education

Bachelor’s degree in Marketing, Digital Marketing, Business, or related field

3+ years of digital marketing/app management experience

Tools

Google Analytics

Email marketing platforms

Mobile app management software

HTML/CSS basic knowledge

Job description

Overview

The Digital Marketing Manager is responsible for planning, managing, and implementing long-term digital marketing campaigns and short-term advertising strategies across digital platforms to support The Bosselman Enterprises' marketing objectives, loyalty programs, and promotional initiatives. This role involves overseeing digital marketing campaigns, managing digital paid media, coordinating app content and promotions, and leveraging communication channels to drive customer engagement, retention, and growth. The goal is to connect with target audiences and achieve business objectives through digital means.

Bosselman has many benefits to offer you that you will not find anywhere else like:

• Paid vacation
• 401K and matching contributions
• Health, dental and vision insurance
• Short and long term disability insurance
• Life insurance
• A clearly defined path for growth
• On-demand pay with PayActiv (access to earned but not yet paid wages)
• And much more!

Bosselman offers on-demand pay (access to earned but not yet paid wages) through:

Responsibilities

• Develops and plans digital marketing campaigns to promote the various business divisions, focusing on customer acquisition, retention, and engagement.
• Creates and maintains a digital marketing calendar, coordinating promotions, events, and loyalty program activities to drive traffic, app downloads, and customer engagement.
• Manages the scheduling, updates, and maintenance of digital signage across business divisions, including Food Services, Pump & Pantry, Boss Truck Shop, and other outdoor signage, ensuring content is current and visually appealing.
• Collaborates with the creative development team to ensure marketing content is engaging, accurate, and consistent with brand guidelines.
• Manages digital paid media, including Google Ads, YouTube ads, and paid social media, to ensure strong return on investment (ROI) and effective targeting.
• Monitors and analyzes the performance of paid media campaigns, adjusting to improve targeting and advertising spend based on data-driven insights.
• Serves as the primary manager of the Pump & Pantry App, ensuring it remains updated with relevant content, promotions, messaging (e.g., push notifications), loyalty rewards, and engagement strategies.
• Monitors app performance and customer feedback to boost customer retention.
• Plans and schedules loyalty program communications, including email, SMS, and push notifications.
• Manages the loyalty program messaging within the Pump & Pantry App, ensuring customers are informed of promotions, rewards, and incentives.
• Analyzes customer behavior and loyalty program data to identify areas for increasing engagement and retention.
• Develops and oversees the execution of social media strategies that align with overall marketing objectives and drive brand awareness, customer engagement, and conversions.
• Plans and manages the social media content calendar, ensuring timely and relevant posts across all platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Analyzes social media performance metrics to assess campaign effectiveness, audience engagement, and areas for improvement, reporting results to the Director of Marketing.
• Maintains and updates website content using WordPress, ensuring alignment with promotions, campaigns, and brand standards.
• Makes necessary basic web design changes to enhance website functionality and user experience, supporting broader digital marketing objectives.
• Collaborates with agency partner for complex technical web updates.
• Tracks the performance of digital marketing campaigns, app engagement, and loyalty program metrics, providing regular reports and insights to the Director of Marketing.
• Uses data to refine digital marketing strategies and improve the effectiveness of campaigns, ensuring all digital assets perform effectively.
• Provides friendly and competent customer service.
• Reports for work in a timely manner when scheduled.

Additional Job Duties:

• Assists in other duties, as assigned.

Supervisory Responsibilities:

• This position has no supervisory responsibilities.

Qualifications

Education and/or Experience (include certs or licenses needed):

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
• 3+ years of experience in digital marketing, app management, or a similar role.

Minimum Qualifications:

• Strong knowledge of digital marketing channels, loyalty programs, and customer engagement strategies.
• Experience managing paid media campaigns and maximizing ROI across platforms such as Google Ads, YouTube, and social media.
• Proficient in digital marketing tools (e.g., Google Analytics, email marketing platforms) and app management software.
• Experience with mobile apps, loyalty programs, digital promotions, and basic web design (HTML/CSS knowledge is a plus).
• Excellent organizational, analytical, and communication skills.
• Ability to manage multiple marketing campaigns and adapt to changing priorities in a fast-paced environment.
• Must possess a valid driver's license and be insurable to drive.
• Must be able to communicate in English. – IF APPLICABLE
• Able and willing to deliver friendly, courteous, and prompt customer service.
• Able and willing to work cooperatively with other team members.

Physical Requirements: The physical demands described here are representative of those that must be met by the Digital Marketing Manager to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions, provided such accommodations do not create an undue hardship for the Company.

• The employee must occasionally lift and/or move up to 40 lbs., while performing the duties of this job, the employee is required to sit for long periods of time and occasionally required to stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, kneel, crouch or crawl, talk and hear.
• Physical attendance at the primary work location is required.