Head of Digital Growth & Loyalty

Bahama Buck's; Lubbock (TX); On-site; USD 110,000 - 140,000; Full time

Job summary

The ideal candidate will have 7+ years in digital marketing, 2+ years of people leadership, and experience with loyalty programs in a franchise or consumer brand setting. Onsite work at our corporate HQ in Lubbock, TX is required.

Qualifications

• 7+ years of digital marketing experience with increasing responsibility.

Responsibilities

• Develop and execute the digital marketing strategy across channels.
• Lead full-funnel campaigns from awareness to retention.
• Oversee paid media, social, email, loyalty/CRM, and app marketing.
• Ensure consistent messaging and governance across channels.
• Coach and develop the digital marketing team and partner agencies.
• Monitor performance and optimize using data-driven insights.
• Manage relationships with agencies and technology partners.

Skills

Digital marketing strategy

Multi-channel marketing

Team leadership

Analytics & KPIs

Paid media

CRM & Email marketing

SEO & website initiatives

Job description

The ideal candidate will have 7+ years in digital marketing, 2+ years of people leadership, and experience with loyalty programs in a franchise or consumer brand setting. Onsite work at our corporate HQ in Lubbock, TX is required.