Digital Growth Lead -- AI-Driven Marketing

Wayne Fueling Systems LLC; United States; Hybrid; USD 86,000 - 156,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Flexible Spending

Paid Holidays

Job summary

Dover Food Retail (DFR) is seeking a Digital Marketing Manager to lead strategic marketing efforts focused on digital assets like websites, social media, and SEO. You will partner with the Marketing Leadership Team to drive growth and enhance customer experience through AI-enabled tools and data-driven campaigns.

You will manage a team and collaborate with stakeholders to launch offerings, develop marketing plans, and identify cross-sell opportunities across Dover’s product portfolio.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing or similar.
• 8+ years of experience in digital marketing, product marketing, strategic marketing or marketing communications.
• 4+ years with digital assets such as web development, AI and related marketing tools.
• Familiarity with Marketo, SEO tools, Hootsuite and Adobe Creative Suite.

Responsibilities

• Manage marketing activities.
• Successful launch of new offerings, ensuring appropriate marketing collateral, training and launch events are developed for both internal and external customers.
• Support the Marketing Communications and the Channel Marketing teams to drive marketing communications activities for the business including web development, social media, SEO etc.
• Develop and implement comprehensive marketing plans focusing on growing sales and increasing profitability for the divisions supported.
• Identification of cross-selling opportunities that fully utilize the breadth of DFR’s product and service offerings.
• Manage small team on as needed basis to drive key business priorities.
• Coach and train colleagues within cross-functional teams.

Skills

Digital marketing

Product marketing

Strategic marketing

Marketing communications

AI in marketing

Education

Bachelor's degree in Marketing, Digital Marketing or similar

Master’s degree in digital marketing, business or related field

Tools

Marketo

SEO tools

Hootsuite

Adobe Creative Suite

Job description

Dover Food Retail (DFR) is seeking a Digital Marketing Manager to lead strategic marketing efforts focused on digital assets like websites, social media, and SEO. You will partner with the Marketing Leadership Team to drive growth and enhance customer experience through AI-enabled tools and data-driven campaigns.

You will manage a team and collaborate with stakeholders to launch offerings, develop marketing plans, and identify cross-sell opportunities across Dover’s product portfolio.