Remote Digital Growth Lead – Retail Media & Analytics

BrainWorks; United States; Remote; USD 96,000 - 120,000; Full time

Job summary

Simply Good Foods is seeking a Digital Acceleration Manager to drive performance across national and retail media and omnichannel programs. You will collaborate with Sales, Brand Marketing and Insights teams to optimize campaigns and inform future strategy, leveraging data and channel expertise to maximize ROI.

The role requires strong digital foundations, a passion for retail innovation, and the ability to connect insights to action in a fast-paced environment.

Qualifications

• BS/BA degree required; preferred in Marketing, Business, Communications, or related field.
• 6+ years of professional marketing experience, with a strong preference for CPG industry background.
• 4+ years hands-on experience developing and executing digital marketing programs and media plans; experience with retail media networks (e.g., Target Roundel, Walmart Connect, Amazon, Instacart) is a plus.
• Proven experience leading digital initiatives across retailer platforms, including strategy development, execution, and performance analytics.
• Demonstrated ability to drive strategic execution while managing day-to-day campaign details with precision.

Responsibilities

• Lead the planning and execution of full-funnel marketing and digital media campaigns.
• In partnership with agencies, unlock new opportunities, enhance digital activation, and maximize ROI.
• Collaborate with Sales, Brand Marketing, Creative, Insights, and Digital Asset Management teams to deliver integrated campaigns that drive growth and engagement.
• Use performance insights to influence strategies and co-develop programs that improve media efficiency.
• Establish KPIs and reporting practices, including MMM, and translate performance into actionable recommendations.

Skills

Analytical thinking

Performance marketing

Full-funnel marketing

Project management

Communication

Collaboration

eCommerce concepts

Education

BS/BA in Marketing/Business/Communications

Job description

Simply Good Foods is seeking a Digital Acceleration Manager to drive performance across national and retail media and omnichannel programs. You will collaborate with Sales, Brand Marketing and Insights teams to optimize campaigns and inform future strategy, leveraging data and channel expertise to maximize ROI.

The role requires strong digital foundations, a passion for retail innovation, and the ability to connect insights to action in a fast-paced environment.