Digital Marketing Manager

Wayne Fueling Systems LLC; United States; Hybrid; USD 86,000 - 156,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Flexible Spending

Paid Holidays

Job summary

Dover Food Retail (DFR) is seeking a Digital Marketing Manager to lead strategic marketing efforts focused on digital assets like websites, social media, and SEO. You will partner with the Marketing Leadership Team to drive growth and enhance customer experience through AI-enabled tools and data-driven campaigns.

You will manage a team and collaborate with stakeholders to launch offerings, develop marketing plans, and identify cross-sell opportunities across Dover’s product portfolio.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing or similar.
• 8+ years of experience in digital marketing, product marketing, strategic marketing or marketing communications.
• 4+ years with digital assets such as web development, AI and related marketing tools.
• Familiarity with Marketo, SEO tools, Hootsuite and Adobe Creative Suite.

Responsibilities

• Manage marketing activities.
• Successful launch of new offerings, ensuring appropriate marketing collateral, training and launch events are developed for both internal and external customers.
• Support the Marketing Communications and the Channel Marketing teams to drive marketing communications activities for the business including web development, social media, SEO etc.
• Develop and implement comprehensive marketing plans focusing on growing sales and increasing profitability for the divisions supported.
• Identification of cross-selling opportunities that fully utilize the breadth of DFR’s product and service offerings.
• Manage small team on as needed basis to drive key business priorities.
• Coach and train colleagues within cross-functional teams.

Skills

Digital marketing

Product marketing

Strategic marketing

Marketing communications

AI in marketing

Education

Bachelor's degree in Marketing, Digital Marketing or similar

Master’s degree in digital marketing, business or related field

Tools

Marketo

SEO tools

Hootsuite

Adobe Creative Suite

Job description

Dover Food Retail (DFR) is a leading manufacturer of Display Cases, Specialty Products, Refrigeration Systems, Power Systems and Comprehensive Services; and leading our industry by Innovating What’s Next in glass doors and intelligent merchandising technologies that keep food safe under brands such as HillPhoenix and Anthony.

DFR is part of the Refrigeration and Food Equipment segment of the Dover Corporation® (NYSE: DOV). Dover is a diversified global manufacturer with annual revenues in excess of $7 billion.

DFR is built on creativity and customer-centric innovation delivered by people invigorated by a strong sense of responsibility to help our customers win in their marketplaces. The relationships we build with our customers are as important to our success as the products we manufacture. This collaborative environment delivers FRESH THINKING, reassuring our customers that they choose the best when they choose to work with the people of Dover Food Retail.

Job Title:

Digital Marketing Manager

Location:

Conyers, GA or Remote

What we’re looking for:

Dover Food Retail (DFR) has an exciting career opportunity for a Digital** Marketing Manager**. This critical role is an integral part of the DFR Marketing Leadership Team. DFR is the leading manufacturer ofDisplay Cases, Specialty Products, Refrigeration Systems, Power Systems, Glass Doors and Comprehensive Services under brands such as Hillphoenix and Anthony.

What you’ll be responsible for in this role:

Reporting to the Sr Director of Product Management and Marketing, as the Digital Marketing Manager, you manage the strategic marketing efforts for DFR particularly focused on digital assets such as websites, social media, SEO and select digital initiatives around sales tools and technology. You will also develop current and future initiatives to enhance customer experience and improve the use of technology in our digital assets. Determining best use cases for utilizing Artificial Intelligence (AI) in the marketing and sales tool realm will also be part of this role.

At DFR, we look for people driven by a desire to contribute, challenged by the unknown and internally motivated to grow. You will have the opportunity to create something uniquely tailored to the needs of the business, partner with stakeholders to provide guidance and recommendations and drive critical projects to enable growth. These are the specific responsibilities:

• Manage marketing activities
• Successful launch of new offerings, ensuring appropriate marketing collateral, training and launch events are developed for both internal and external customers
• Support the Marketing Communications and the Channel Marketing teams to drive marketing communications activities for the business including web development, social media, SEO etc.
• Develop and implement comprehensive marketing plans focusing on growing sales and increasing profitabilityfor the divisions supported.
• Identification of cross-selling opportunities that fully utilize the breadth of DFR’s product and service offerings.
• Manage small team on as needed basis to drive key business priorities.
• Coach and train colleagues within cross-functional teams.

What are the basic qualifications?

• Bachelor Degree in Marketing, Digital Marketing or similar.
• 8+ years of experience in the discipline of digital marketing, product marketing, strategic marketing and/or marketing communications.
• 4+ years of combined experience with digital assets such as web development, Artificial Intelligence (AI) and similar digital marketing and sales tools is essential
• Familiarity with marketing tools: CRM platforms (e.g. Marketo), SEO tools, Hootsuite for SoMe and Adobe Suite for graphics design.

What are the preferred qualifications?

• Master’s degree in digital marketing, business or related field.

To be a great fit for the role:

• Capable of translating objectives and needs into a deliverable strategy to achieve business goals and create a competitive advantage in the product portfolio.
• Utilizing and deploying lean techniques, driving continuous improvement activities and achievement of superior performance across all KPIs (Key Performance Initiatives).
• Ability to think strategically and to scope tasks and set goals
• Ability to manage external partner, supplier and customer relationships
• Ability to thrive in faced-paced, results-driven organization
• Strong business-to-business analytical, financial, strategic thinking and marketing skills
• Strong written and presentation communication skills
• Proven comfort with digital assets such as web development, Artificial Intelligence (AI) and similar digital marketing and sales tools is essential.
• Proven creative marketing skills.
• Exceptional leadership skills, energy and teaming capability; the ability to lead and motivate, share vision, inspire and rally colleagues.

How We Define Our Values and Why You Should Join Our Team:

The backbone behind our collection of outstanding businesses is a team of dedicated employees who protect and enhance our valued reputation for quality and delivering what we promise. It’s our values that define Dover to all of our key audiences: our shareholders, customers, prospective employees and especially to ourselves.

These values must be expressed in our work and embody our actions, as they form the basis by which we do our jobs, make decisions and measure our performance. It’s our unwavering commitment to maintaining our values that defines who we are as a Company.

• Collaborative Entrepreneurial Spirit
• Winning Through Customers
• Respects and Values People
• Expectations for Results
• High Ethical Standards, Openness, and Trust

What’s in it for you

• Medical, Dental, and Vision
• 401k Retirement Plan
• Flexible Spending
• Paid Holidays

Pay Range: USD 86,000 - 156,000 AnnuallyThis position is eligible to earn a discretionary bonus based on performance metrics and other criteria outlined in our applicable bonus plan.This position is eligible to earn commissions based on performance metrics and other criteria outlined in our applicable commissions plan.We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position’s responsibilities, a candidate’s work experience, a candidate’s education/training, the position’s location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.

Dover Food Retail is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact [e-mail] for assistance with an accommodation. Kindly specify Job Requisition Number / Job Title and Location in response.