Digital Growth & CRM Marketing Lead

Metabo

Braselton (GA)

On-site

USD 60,000 - 90,000

Full time

14 days+

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Job summary

KOKI Group is seeking a Digital Marketing Specialist to own and optimize the digital customer experience across websites, CRM, and campaigns. You will drive engagement, lead generation and business growth with creative, data-driven ideas and hands-on execution.

The role combines strategic thinking with practical implementation in a fast-paced environment, collaborating across marketing, product, and sales to deliver integrated programs and measurable results.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field.
3-5+ years of experience in digital marketing, CRM management, marketing automation, or marketing operations.
Experience with CRM platforms such as Salesforce, HubSpot, Microsoft Dynamics, or similar systems.
Experience with email marketing and marketing automation platforms.
Strong understanding of customer segmentation, lead nurturing, customer lifecycle marketing, and analytics.
Experience with website content management systems and digital marketing tools.
Strong creative, analytical, organizational, and cross-functional collaboration skills.
Demonstrated ability to think strategically while executing tactically in a fast-paced marketing environment.
Strong ideation, brainstorming, and problem-solving skills with a passion for innovation and continuous improvement.
Experience developing multi-channel digital campaigns that integrate content, automation, customer data, and analytics.

Responsibilities

Develop creative digital marketing ideas that support brand objectives and lead generation.
Identify emerging digital trends and opportunities to improve engagement and performance.
Partner with cross-functional teams to execute integrated marketing programs across websites, CRM, email, retailer platforms, social media, and paid channels.
Challenge existing approaches and recommend innovative solutions to improve campaign performance and customer experience.
Translate marketing objectives into digital activation plans linking content, data, automation and analytics.
Test ideas through A/B testing and pilot programs to continuously optimize results.
Manage website content, landing pages, product information, and digital experiences.
Optimize website performance, SEO, user engagement and conversion opportunities.
Coordinate website enhancements and digital customer journey improvements.
Manage CRM platform and customer database integrity for accurate segmentation.
Develop and execute customer communications, including email marketing, onboarding and retention programs.
Create targeted segments and personalized campaigns based on behavior and engagement data.
Support lead management and collaborate with sales to improve quality and conversion.
Analyze engagement metrics and provide recommendations to increase retention and lifetime value.
Build and maintain automated marketing workflows and customer journeys.
Assist with marketing technology platforms, CRM, CMS, and digital tools optimization.
Identify opportunities to improve efficiency through automation and process improvements.
Monitor and report on website performance, CRM effectiveness, and campaign results.
Develop dashboards and reports with actionable insights for leadership.
Use data to evaluate campaigns and drive improvements.
Collaborate with product marketing, sales, creative, and agencies to brainstorm campaigns and journeys.
Connect campaign objectives with digital execution for product launches and promotions.
Identify opportunities to repurpose content across channels to maximize reach.