Digital Growth & Brand Lead (E‑Commerce & D2C)

Touch Biotechnology; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Touch Biotechnology is seeking a Digital Growth & Brand Manager to drive its premium wellness and healthcare brand online. You will own digital strategy, e-commerce, and performance marketing across platforms, while leading a small team of coordinators and coordinating with marketing, sales, and branding.

The role focuses on acquisition, retention, content, and conversion optimization, with emphasis on data-driven decisions, ROAS targets, and seamless customer experiences across email, social,

Qualifications

• Tertiary qualification in Marketing, Digital Media, Communications, or related field (essential).
• Digital marketing, E-Commerce, or Analytics certifications are desirable.

Responsibilities

• Develop, implement, and manage the companys digital marketing and e-commerce strategy.
• Own end-to-end digital acquisition strategy across paid and organic channels.
• Oversee website and e-commerce platform performance for UX and conversion.
• Lead social media, influencer partnerships, and content that supports ROAS targets.
• Analyze campaign performance and optimize based on data.

Skills

Leadership

Analytics

Digital marketing

Project management

Strategic planning

Education

Bachelor's degree in Marketing or related field

Tools

Shopify

WooCommerce

Google Analytics

Meta Business Suite

Klaviyo

Mailchimp

HubSpot

Job description

Touch Biotechnology is seeking a Digital Growth & Brand Manager to drive its premium wellness and healthcare brand online. You will own digital strategy, e-commerce, and performance marketing across platforms, while leading a small team of coordinators and coordinating with marketing, sales, and branding.

The role focuses on acquisition, retention, content, and conversion optimization, with emphasis on data-driven decisions, ROAS targets, and seamless customer experiences across email, social,