Growth Marketing Lead

REGAL; New York (NY); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical, Dental, and Vision plans - 80% covered by the company

Flexible PTO & 11 paid holidays/year

Subsidized ClassPass membership

401k Plan

Paid parental leave

Pre‑tax commuter benefits

In‑office breakfast and snacks daily

Happy hours, team outings, & annual off‑sites

Annual off-sites

Job summary

A leading AI platform company in New York City seeks a Growth Lead to drive growth through innovative digital distribution strategies. In this hands-on role, you'll manage various marketing channels, optimize campaigns, and work closely with executives. Ideal candidates have 1-3 years of relevant experience, thrive in fast-paced environments, and possess a growth hacking mindset. Join a vibrant team and contribute to meaningful projects that define the company's future.

Qualifications

• 1‑3 years in growth, demand gen, or digital marketing in a high‑growth B2B or B2C SaaS environment.
• Experience managing budgets and optimizing ads across digital channels.
• Always testing new tools and AI‑driven ad creative.
• Creative problem solver with rapid learning.

Responsibilities

• Own and execute all performance marketing channels, managing the paid ad spend budget.
• Transform events into growth engines by supporting promotion and distribution.
• Run rapid‑fire experiments to optimize for key metrics like CAC and ROAS.
• Run rapid experiments across paid social, display, and the website with clear hypotheses.
• Tinker with new channels and underpriced media opportunities.
• Amplify content across LinkedIn, newsletters, display ads, and video.
• Move fast and iterate to deliver what works.
• Measure and report on pipeline contribution, CPL, ROAS.

Skills

Growth hacking mindset

Paid media experience

Creative problem solving

Analytics

Tools

AI advertising tools

Analytics tools

Job description

ABOUT US:

Founded in 2020, Regal is the AI Agent Platform. Regal gives every company the tools to transform customer communications with delightful AI Agents that are connected to your data, easy to customize and monitor, always available, and ready to take action. Power better support, sales, and operations – with way less effort. Our founders, Alex Levin and Rebecca Greene, helped build Angi (Angie’s List, HomeAdvisor, and Handy) to over $1.5B in revenue.

Based in Manhattan, we’re building an in‑person culture of entrepreneurs who want to win and build something meaningful. We’re backed by top investors including Founder Collective, Homebrew, and Emergence Capital.

Come join us as we create a category‑defining company, and follow Regal's company page on LinkedIn to stay up‑to‑date on our journey and current job openings!

We’re moving fast, and the numbers speak for themselves:

• Partnered with enterprise brands like Google, AAA, Ro, Coursera
• Raised $82M (top tier investors including Emergence & Homebrew)
• Completed 250MM+ calls
• Driven $7B revenue for customers
• Scaled to $## ARR
• Built amazing NYC (Midtown) in office culture

ABOUT THE ROLE

The Growth Lead will lead digital distribution strategies to drive growth for Regal. This is a hands‑on, high‑velocity role for someone who thrives on testing, iterating, and scaling new marketing channels. The right person isn’t just good at running campaigns; they’re obsessed with growth hacking, new tools, and finding fresh ways to break through. In this role, you’ll work closely with Regal execs and have a lot of visibility into how a high‑growth marketing team and startup runs.

Above all, you are data‑driven: you hypothesize, tinker, iterate, and ruthlessly cut tactics that don’t perform.

RESPONSIBILITIES

• Own and execute all performance marketing channels, including SEO, SEM, AEO, and GEO (Geographic Optimization), and manage the entire paid ad spend budget
• Own and manage our social media presence and content calendar across all relevant platforms, ensuring alignment with brand messaging and growth goals
• Transform events into high velocity growth engines by partnering with our events team to support promotion, distribution, and experimentation around field events, webinars, and owned experiences to maximize attendance, engagement, and pipeline
• Run rapid‑fire experiments across paid social, display, and the website, setting clear hypotheses, launching tests, and optimizing for key metrics like CAC and ROAS
• Tinker with new channels: from TikTok‑style B2B content to AI‑powered ad creation, to finding underpriced media that others haven’t tapped into yet
• Leverage paid and organic strategies to amplify content across channels like LinkedIn, newsletters, display ads, and video
• Move fast and iterate constantly: speed is everything in this role. We don’t need perfect; we need what works right now
• Measure and report on performance: track pipeline contribution, CPL, ROAS, and iterate based on what’s working (and what’s not)

ABOUT YOU

• 1‑3 years in growth, demand gen, or digital marketing – ideally within a high‑growth B2B or B2C SaaS environment
• Growth hacking mindset: You’re always testing new tools, AI‑driven ad creative, and new ways to distribute content
• Paid media experience: You have technical and hands‑on experience managing budgets, creating campaigns, and optimizing ads across paid search, paid social, display, programmatic, and other digital channels
• Creative problem solver: You don’t need direct experience in every channel, but you figure things out fast

BENEFITS/PROS

• We care about your health!
• Medical, Dental, and Vision plans - 80% covered by the company
• Flexible PTO & 11 paid holidays/year
• Subsidized ClassPass membership
• We care about future you!
• 401k Plan
• Paid parental leave
• Pre‑tax commuter benefits
• We care about connection!
• In‑office breakfast and snacks daily
• Happy hours, team outings, & annual off‑sites
• Complete laptop workstation
• + more to come!

POSITION LOCATION & OFFICE DETAILS

This position is only available in New York City (HQ‑Midtown). Hybrid roles are required in office T/W/TH and office optional M/F.

If you think you’re missing relevant experience but you’re hungry and a fast learner (and can prove it), we want to hear from you!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

The reasonably estimated base salary for this role is provided as a range within this job description. All offers include a competitive equity package and some offers may additionally include a variable compensation component. Actual compensation is determined on an individualized basis taking into consideration factors such as the candidate's skills, location, qualifications, experience, and relevant education or training. In addition, Regal offers a comprehensive set of employee benefits which are listed above. Details about the compensation package will be finalized at the time of offer.