Digital Experience, Senior Specialist

RKD Group; Dallas (TX); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Full range of benefits

Remote-first culture

Job summary

RKD Group seeks a Digital Experience, Senior Specialist to lead a portfolio of complex client accounts and deliver strategic digital counsel that drives high-impact outcomes. The role blends client leadership with internal mentorship and advanced analytics to optimize programs across channels.

You will guide cross-functional teams, manage budgets and revenue projections, and translate insights into actionable roadmaps while fostering a test-and-learn culture.

Qualifications

• Bachelor's degree or higher in marketing, communications, or related field.
• 5–7 years of digital marketing or agency account management experience.
• Proven track record of managing complex client relationships and multi-channel digital programs.
• Strong budget management, strategic planning, and presentation skills.
• Experience mentoring or leading junior team members.

Responsibilities

• Serve as the senior relationship lead for assigned accounts, owning overall client satisfaction and retention.
• Proactively identify strategic opportunities, risks, and growth areas within client portfolios.
• Lead high-stakes client meetings, presentations, and strategic reviews.
• Manage escalations and navigate complex client situations with professionalism and solutions-oriented thinking.
• Lead the development of comprehensive digital strategy plans, including channel mix recommendations, audience strategies, and program roadmaps.
• Develop and manage multi-channel budgets and revenue projections with accuracy and strategic intent.
• Integrate knowledge of email, CRO, digital media (paid search, paid social, programmatic), and texting into unified, goal-aligned programs.

Skills

Digital marketing

Agency account management

Budget management

Strategic planning

Presentation skills

Mentoring or leading junior team

Education

Bachelor's degree in marketing, communications, or related field

Advanced degree a plus

Job description

RKD Group, a direct response marketing and advertising agency, is seeking a Digital Experience, Senior Specialist to achieve breakthrough results that make a positive impact in this world. By joining our team, you become an integral part of that mission. With our headquarters located in Dallas, Texas, RKD Group is a remote-first company that has helped hundreds of nonprofits raise billions of dollars to fulfill their missions.

The Digital Experience, Senior Specialist leads a portfolio of complex or high-priority client accounts, delivering strategic digital counsel and ensuring high-impact program results. This role combines strong client leadership with internal team management, mentorship of junior staff, and advanced analytical and strategic capabilities.

Key Responsibilities:

• Serve as the senior relationship lead for assigned accounts, owning overall client satisfaction and retention
• Proactively identify strategic opportunities, risks, and growth areas within client portfolios
• Lead high-stakes client meetings, presentations, and strategic reviews
• Manage escalations and navigate complex client situations with professionalism and solutions-oriented thinking
• Lead the development of comprehensive digital strategy plans, including channel mix recommendations, audience strategies, and program roadmaps
• Develop and manage multi-channel budgets and revenue projections with accuracy and strategic intent
• Integrate knowledge of email, CRO, digital media (paid search, paid social, programmatic), and texting into unified, goal-aligned programs

Cross-Functional Integration

• Drive cross-functional collaboration with Pod Managers and internal RKD teams to ensure cohesive, timely delivery of integrated work
• Align internal teams around client priorities and ensure clear communication of scope, timelines, and goals
• Identify and resolve bottlenecks in the fulfillment process

Team Development

• Mentor and guide Coordinators, supporting their growth and day-to-day work
• Provide feedback on work quality and help elevate team capabilities across the group

Reporting, Analytics & Optimization

• Oversee performance analysis across digital programs and translate results into client recommendations
• Champion a test-and-learn culture, ensuring insights are documented and applied to future strategy
• Monitor portfolio-level performance trends and alert leadership to risks or opportunities

Requirements:

• Bachelor's degree in marketing, communications, or related field; advanced degree a plus
• 5–7 years of experience in digital marketing or agency account management
• Proven track record of managing complex client relationships and multi-channel digital programs
• Strong budget management, strategic planning, and presentation skills
• Experience mentoring or leading junior team members

Location: remote.

Pay Range expected for the position: $70,000 - $90,000 annually.

(RKD Group is seeking Specialists and Senior Specialists -The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate.)

RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.

RKD Group is an Equal Employment Opportunity employer.

No sponsorships available for this position.