Director, Digital Experience

RKD Group; Dallas, Northern (TX, KY); Hybrid; USD 110,000 - 130,000; Full time

Job summary

RKD Group, a remote-first marketing and advertising agency headquartered in Dallas, is seeking a Director, Digital Experience or Senior Director, Digital Experience to drive breakthrough results for nonprofits. The role leads a Digital Experience portfolio, sets strategic direction, and champions innovation across digital disciplines to improve client retention and impact.

The ideal candidate has a strong fundraising background with solid paid media experience, executive communication skills,

Qualifications

• Bachelor's degree required; advanced degree strongly preferred.
• 7-10 years of digital marketing experience with agency leadership.
• Proven success leading integrated digital programs and multi-million-dollar portfolios.
• Exceptional executive communication and presentation skills.
• Deep expertise across email, paid media, CRO, and texting.

Responsibilities

• Lead a portfolio of high-value client accounts as senior strategic partner.
• Drive client retention, revenue performance, and renewal negotiations.
• Set strategic vision for accounts and align digital programs with client missions.
• Lead senior client presentations, annual reviews, and strategic planning.
• Oversee budgets, multi-year projections, and financial reporting at portfolio level.

Skills

Executive leadership

Digital marketing

Email marketing

Paid media

CRO

Texting

Budgeting & projections

Education

Bachelor's degree

Advanced degree preferred

Job description

RKD Group, a direct response marketing and advertising agency, is seeking a Director, Digital Experience or Senior Director, Digital Experience to achieve breakthrough results that make a positive impact in this world. By joining our team, you become an integral part of that mission. With our headquarters located in Dallas, Texas, RKD Group is a remote-first company that has helped hundreds of nonprofits raise billions of dollars to fulfill their missions.

The Director, Digital Experience is a senior leader responsible for the overall performance, growth, and culture of a Digital Experience team portfolio. This role sets the strategic direction for digital client engagements across their portfolio, champions innovative digital programs, drives team excellence, and serves as a senior leader to their client portfolio. The Director ensures that Digital Experience delivers measurable impact, strong client retention, and continuous innovation across all digital disciplines. The successful candidate will most likely have a strong fundraising background with solid paid media experience.

Key Responsibilities:

• Lead a portfolio of high-value and/or complex client accounts as the senior strategic partner
• Hold accountability for overall client satisfaction, retention, and revenue performance across the portfolio
• Set the strategic vision for each account and ensure alignment of digital programs to client mission and business goals
• Lead senior client presentations, annual reviews, and strategic planning sessions

Executive Client Partnership

• Develop sophisticated, integrated digital strategies that span email, CRO, digital media (paid search, paid social, programmatic), texting, and emerging channels
• Bring forward-thinking POVs on digital trends, audience behavior, and technology to client engagements
• Lead budget development, multi-year projections, and financial reporting at the account level
• Lead high-impact client engagements including annual strategy sessions, senior reviews, and renewal negotiations
• Represent RKD's digital capabilities and POV with confidence and credibility
• Set standards for the development and execution of integrated digital strategies spanning email, CRO, digital media (paid search, paid social, programmatic), texting, and adjacent channels
• Drive innovation in digital program design, ensuring RKD stays ahead of channel trends and industry best practices
• Oversee portfolio-level performance, ensuring programs deliver against client goals and RKD benchmarks
• Oversee budgets, revenue targets, and financial projections across their Digital Experience portfolio
• Drive client retention, contract renewals, and scope growth

Cross-Functional & Organizational Leadership

• Partner with Pod Managers, department heads (creative, data, technology, media delivery, SEO, organic social, marketing science, direct mail), and senior leadership to drive integrated, high-quality delivery
• Identify and champion improvements to cross-functional workflows, tools, and processes

Business Development

• Lead or co-lead new business efforts for digital clients, including RFPs, pitches, and proposals
• Define and articulate RKD's digital experience value proposition in the market
• Grow existing accounts through proactive identification of new service opportunities

Requirements:

• Bachelor's degree required; advanced degree strongly preferred
• 7-10 years of experience in digital marketing, with significant leadership experience in an agency setting
• Proven success leading integrated digital programs and managing multi-million-dollar account portfolios
• Exceptional executive communication and presentation skills
• Deep expertise across digital channels including email, paid media, CRO, and texting
• Strong business acumen with experience managing budgets, projections, and P&

Location: remote.

Pay Range expected for the position: $110,000 - $130,000 annually.

(The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate.)

RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.

RKD Group is an Equal Employment Opportunity employer.

No sponsorships available for this position.