Lead, Digital Experience & Conversion Optimization

CEA CAPA Education Abroad; United States; On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Wellness & Snacks

Paid time off

Health, dental, vision coverage

Volunteer time off

Job summary

CEA CAPA Education Abroad is seeking a Manager, Digital Experience & Optimization to lead strategy, optimization, and day-to-day management of our digital ecosystem, including website experience, ecommerce flows, content architecture, and SEO/GEO/AEO.

You’ll partner with Brand, Growth Marketing, Enrollment, and Product teams to deliver a high-performing, accessible digital experience that drives engagement and enrollments.

Qualifications

• Bachelor’s degree or equivalent in marketing, digital media, business, communications, information systems, or related field.
• 5+ years of progressive experience in web management, digital experience, ecommerce, digital product management, or similar.

Responsibilities

• Manage day-to-day ownership of the CEA CAPA website ecosystem.
• Support migration and consolidation of legacy sites into a unified platform.
• Define site architecture, navigation, taxonomy, and user journeys.
• Prioritize enhancements with stakeholders and manage roadmap/backlog.
• Own digital application and ecommerce flows and optimize conversion pathways.
• Conduct usability reviews and customer journey analysis; ensure WCAG compliance.
• Develop and maintain UX/CX standards and governance.
• Monitor SEO, GEO, and AI-search initiatives; collaborate with Growth Marketing.
• Define digital experience KPIs and deliver actionable analytics-driven recommendations.

Skills

Web management

Digital experience

UX/CX design

Analytics & reporting

Vendor management

Education

Bachelor’s degree in Marketing, Digital Media, Business, Communications, Information Systems, or related field

Tools

WordPress

Sitecore

Drupal

Adobe Experience Manager

Job description

CEA CAPA Education Abroad is seeking a Manager, Digital Experience & Optimization to lead strategy, optimization, and day-to-day management of our digital ecosystem, including website experience, ecommerce flows, content architecture, and SEO/GEO/AEO.

You’ll partner with Brand, Growth Marketing, Enrollment, and Product teams to deliver a high-performing, accessible digital experience that drives engagement and enrollments.