Lead, Digital Experience & Optimization

CEA CAPA Education Abroad; Phoenix (AZ); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Wellness & Snacks

Paid Holidays

Parental Leave

Volunteer Time Off

Health Insurance

Office events

Job summary

CEA CAPA Education Abroad is seeking a Manager, Digital Experience & Optimization to lead strategy, optimization, and day-to-day management of its digital ecosystem. You’ll own the website experience, ecommerce journeys, and content architecture while partnering with Brand, Growth Marketing, Enrollment, and Product teams to drive engagement, applications, and enrollment outcomes.

You’ll develop UX/CX standards, oversee content governance, and champion accessibility in line with WCAG guidelines.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, Communications, Information Systems, or related field.
• 5+ years of progressive experience in web management, digital experience, ecommerce, digital product management, or similar.
• Experience managing complex website ecosystems, including content strategy, UX, and conversion optimization.
• Experience with CMS platforms such as WordPress, Sitecore, Drupal, Adobe Experience Manager, or similar.
• Strong understanding of UX/CX principles and customer journey design.

Responsibilities

• Manage day-to-day ownership of the CEA CAPA website ecosystem.
• Define and maintain site architecture, navigation, taxonomy, and user journeys.
• Partner with stakeholders to prioritize enhancements and functionality improvements.
• Own digital application and ecommerce flows and optimize conversion pathways.
• Develop and maintain UX/CX standards and conduct usability reviews.

Skills

Web management

Digital experience strategy

Conversion optimization

Analytics interpretation

Vendor management

Education

Bachelor's degree in Marketing/ Digital Media/ Business/ Communications/ Information Systems

Tools

WordPress

Sitecore

Drupal

Adobe Experience Manager

Google Analytics

Looker Studio

Tableau

Power BI

Salesforce

Job description

CEA CAPA Education Abroad is seeking a Manager, Digital Experience & Optimization to lead strategy, optimization, and day-to-day management of its digital ecosystem. You’ll own the website experience, ecommerce journeys, and content architecture while partnering with Brand, Growth Marketing, Enrollment, and Product teams to drive engagement, applications, and enrollment outcomes.

You’ll develop UX/CX standards, oversee content governance, and champion accessibility in line with WCAG guidelines.