Digital Experience Lead: Adoption & Strategy

SHI International Corp.; Austin (TX); On-site; USD 95,000 - 125,000; Full time

Job summary

SHI International Corp. in Austin, TX, is seeking a Digital Experience Manager to shape SHI One's value, adoption, and integration across marketing, product, and sales. You will translate platform capabilities into customer value and collaborate across teams to deliver a differentiated experience.

Responsibilities span defining entry experiences, piloting adoption strategies, and establishing metrics to measure engagement and outcomes, while aligning with broader go-to-market initiatives.

Qualifications

• Completed Bachelor's degree in Marketing, Business, Communications, Product Management, Digital Experience, or related field.
• 5-10 years of experience in digital experience, product marketing, customer experience, or related fields.
• Experience working within a matrixed organization and collaborating with cross-functional stakeholders.
• Position may require up to 25% travel.

Responsibilities

• Define SHI One value proposition for key audiences and use cases.
• Develop activation and adoption strategies across target audiences.
• Partner with Integrated Marketing to embed SHI One in campaigns.
• Establish baseline metrics to measure usage and engagement.
• Collaborate with product, marketing, and digital teams to align experiences.

Skills

Customer-centric mindset

Strategic thinking

Cross-functional alignment

Analytical skills

Project management

Ambiguity navigation

Education

Bachelor's degree in Marketing, Business, Communications, Product Management, Digital Experience, or related field

Job description

SHI International Corp. in Austin, TX, is seeking a Digital Experience Manager to shape SHI One's value, adoption, and integration across marketing, product, and sales. You will translate platform capabilities into customer value and collaborate across teams to deliver a differentiated experience.

Responsibilities span defining entry experiences, piloting adoption strategies, and establishing metrics to measure engagement and outcomes, while aligning with broader go-to-market initiatives.