Digital Experience Analytics & Optimization Intern

Buffalo Wild Wings, Inc.; United States; On-site; USD 23,000 - 41,000; Full time

Benefits offered by this job

Paid internship

Executive speaker sessions

Cross-functional collaboration

Community service activities

Professional development

Networking

Job summary

Inspire Brands is offering a 10-week paid summer internship on the Digital Experience Performance team to learn how data, guest behavior, and experimentation drive digital optimization across Arby’s, Buffalo Wild Wings, Dunkin’, Jimmy John’s and SONIC.

You’ll gain hands-on experience with GA4, digital analytics, A/B testing, and ecommerce performance while collaborating with Digital, Product, Brand, Marketing, and Analytics teams.

Qualifications

• Rising junior/senior or recent graduate in related field.
• Strong written and verbal communication skills.
• Interest in digital analytics and experimentation.
• Experience with Excel/PowerPoint preferred.
• Enrollment in a degree program focused on data analytics or marketing.

Responsibilities

• Develop and/or assist with ecommerce performance reporting and analysis
• Analyze digital user behavior to identify insights, friction points, and recommended optimizations
• Use GA4 and Quantum Metric to investigate business questions and guest behavior
• Assist in identifying and developing A/B testing and digital optimization opportunities
• Support analysis and quantification of potential digital experience improvements using Optimizely
• Explore brand websites/apps to identify opportunities to improve navigation, product discovery, conversion, and guest journey
• Assist with documenting digital experience issues and opportunities
• Conduct competitive research to improve Inspire Brand’s digital experiences

Skills

Excellent communication

Analytical thinking

Multi-tasking

Team orientation

Attention to detail

Self-starter

Excel

PowerPoint

GA4 interest

Quantum Metric interest

Qualtrics interest

Optimizely interest

A/B testing interest

Education

Rising junior/senior or recent graduate in Business, Marketing, Data Analytics, Digital Marketing, Communications, Economics, Engineering or related field

Tools

GA4

Quantum Metric

Qualtrics

Optimizely

Power BI

Job description

Inspire Brands is offering a 10-week paid summer internship on the Digital Experience Performance team to learn how data, guest behavior, and experimentation drive digital optimization across Arby’s, Buffalo Wild Wings, Dunkin’, Jimmy John’s and SONIC.

You’ll gain hands-on experience with GA4, digital analytics, A/B testing, and ecommerce performance while collaborating with Digital, Product, Brand, Marketing, and Analytics teams.