Digital Experience Performance Intern - Summer 2027

Inspire Brands, Inc.; Atlanta (GA); On-site; USD 28,000 - 34,000; Full time

Job summary

Inspire Brands invites rising juniors and recent graduates to join its Digital Experience Performance team in Atlanta for a 10-week paid summer internship. You will gain hands-on experience analyzing guest behavior, conducting experiments, and turning data into actionable recommendations across our portfolio of brands.

Through exposure to GA4, Quantum Metric, Qualtrics, and Optimizely, you will collaborate with cross-functional teams and build business acumen while contributing to real

Qualifications

• Rising junior/senior or recent graduate in a relevant field.
• Strong communication and analytical abilities.
• Interest in digital analytics, ecommerce, and experimentation.

Responsibilities

• Develop and/or assist with ecommerce performance reporting and analysis
• Analyze digital user behavior to identify insights, friction points, and recommended optimizations
• Use digital analytics tools (GA4, Quantum Metric) to answer business questions and guest behavior
• Assist in identifying and developing A/B testing and digital optimization opportunities
• Support analysis of digital experience improvements using Optimizely
• Explore experiences of Arby’s, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC to improve navigation and conversion
• Document digital experience issues and opportunities
• Conduct competitive research to improve Inspire Brand’s digital experiences

Skills

Communication

Analytical thinking

Multi-tasking

Teamwork

Attention to detail

Self-starter

Excel

PowerPoint

GA4

Quantum Metric

Qualtrics

Optimizely

A/B testing

Digital optimization

Power BI

Adobe Analytics

Universal Analytics

Education

Undergraduate or recent graduate in Business/Data Analytics/Digital Marketing/Marketing

Tools

GA4

Quantum Metric

Qualtrics

Optimizely

Power BI

Job description

About the Role

An opportunity on the Digital Experience Performance team will provide hands‑on experience in how Inspire uses data, guest behavior, and experimentation to improve our digital experiences and increase sales across our portfolio of brands.

You will work to understand how guests interact with our websites and apps, identify opportunities to improve the digital journey, and turn data into actionable insights and recommendations. You will gain exposure to digital analytics, A/B testing, ecommerce performance, and experience optimization while collaborating with teams across Digital, Product, Brand, Marketing, and Analytics.

RESPONSIBILITIES:

• Develop and/or assist with ecommerce performance reporting and analysis
• Analyze digital user behavior to identify insights, friction points, and recommended optimizations
• Use digital analytics and experience tools, including Google Analytics 4 (GA4) and Quantum Metric, to investigate business questions and guest behavior
• Assist in identifying and developing A/B testing and digital optimization opportunities
• Support analysis and quantification of potential digital experience improvements using tools like Optimizely
• Explore owned website and app experiences of Arby’s, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and Sonic to identify opportunities to improve navigation, product discovery, conversion, and the overall guest journey
• Assist with documenting digital experience issues and opportunities
• Conduct competitive research to identify opportunities to improve Inspire Brand’s digital experiences

EDUCATION QUALIFICATION:

Required Minimum: Rising Junior, rising Senior or recent graduate enrolled in a degree program focused on Business, Marketing, Data Analytics, Digital Marketing, Communications, Economics, Engineering, or a related field.

EXPERIENCE QUALIFICATION:

Required Minimum: None
Preferred: Prior internship, coursework, or relevant experience focused on digital analytics, ecommerce, digital marketing, business analysis, consumer insights, or business strategy.

REQUIRED KNOWLEDGE, SKILLS OR ABILITIES:

• Excellent oral and written communication skills
• Strong analytical and critical-thinking skills
• Ability to multi-task and prioritize competing projects and deliverables
• Strong team orientation and interpersonal skills
• Well-organized with high attention to detail
• Highly motivated, curious, and a self-starter
• Working knowledge of Microsoft Excel and PowerPoint
• Interest in learning tools like Google Analytics 4 (GA4), Quantum Metric, Qualtrics, and Optimizely
• Interest in A/B testing, experimentation, and digital experience optimization
• Preferred: Exposure to digital analytics or ecommerce measurement
• Preferred: Exposure to Universal Analytics, Adobe Analytics or Google Analytics 4
• Preferred: Working knowledge of Microsoft Co-Pilot and/or Power Business Intelligence (BI)

About the Summer Internship Program

Our 10-week paid summer internship program is designed to help you apply your classroom learning to real business challenges while building professional skills and industry experience.

In addition to your day-to-day work on the team, you'll have opportunities to:

• Engage with Inspire leaders through executive speaker sessions and career conversations.
• Collaborate with fellow interns on a cross-functional business challenge and present recommendations to leaders.
• Participate in community service activities that support our commitment to being good citizens.
• Build relationships with interns and professionals across departments and brands.
• Develop business acumen, presentation skills, and a deeper understanding of how corporate functions support organizational success.

By the end of the summer, you'll have gained meaningful experience, expanded your professional network, strengthened your business knowledge, and developed greater confidence in your ability to contribute in a corporate environment.

Find Your Seat at the Table

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.