Digital Experience Optimization Intern

Inspire Brands, Inc.; Atlanta (GA); On-site; USD 28,000 - 34,000; Full time

Job summary

Inspire Brands invites rising juniors and recent graduates to join its Digital Experience Performance team in Atlanta for a 10-week paid summer internship. You will gain hands-on experience analyzing guest behavior, conducting experiments, and turning data into actionable recommendations across our portfolio of brands.

Through exposure to GA4, Quantum Metric, Qualtrics, and Optimizely, you will collaborate with cross-functional teams and build business acumen while contributing to real

Qualifications

• Rising junior/senior or recent graduate in a relevant field.
• Strong communication and analytical abilities.
• Interest in digital analytics, ecommerce, and experimentation.

Responsibilities

• Develop and/or assist with ecommerce performance reporting and analysis
• Analyze digital user behavior to identify insights, friction points, and recommended optimizations
• Use digital analytics tools (GA4, Quantum Metric) to answer business questions and guest behavior
• Assist in identifying and developing A/B testing and digital optimization opportunities
• Support analysis of digital experience improvements using Optimizely
• Explore experiences of Arby’s, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC to improve navigation and conversion
• Document digital experience issues and opportunities
• Conduct competitive research to improve Inspire Brand’s digital experiences

Skills

Communication

Analytical thinking

Multi-tasking

Teamwork

Attention to detail

Self-starter

Excel

PowerPoint

GA4

Quantum Metric

Qualtrics

Optimizely

A/B testing

Digital optimization

Power BI

Adobe Analytics

Universal Analytics

Education

Undergraduate or recent graduate in Business/Data Analytics/Digital Marketing/Marketing

Tools

GA4

Quantum Metric

Qualtrics

Optimizely

Power BI

Job description

Inspire Brands invites rising juniors and recent graduates to join its Digital Experience Performance team in Atlanta for a 10-week paid summer internship. You will gain hands-on experience analyzing guest behavior, conducting experiments, and turning data into actionable recommendations across our portfolio of brands.

Through exposure to GA4, Quantum Metric, Qualtrics, and Optimizely, you will collaborate with cross-functional teams and build business acumen while contributing to real