Digital Experience Performance Intern - Summer 2027

Inspire-Brands; Atlanta (GA); On-site; USD 25,000 - 30,000; Full time

Benefits offered by this job

Paid summer internship

Executive speaker sessions

Cross-functional collaboration

Community service activities

Job summary

Inspire Brands is offering a Digital Experience Internship in Atlanta to explore how data and experimentation improve guest journeys across Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s and SONIC. You’ll work on ecommerce performance, analytics, and optimization while collaborating with Digital, Product, Brand, Marketing, and Analytics teams.

Required candidates are rising juniors/seniors or recent graduates in business, marketing, data analytics, digital marketing, or

Qualifications

• Rising junior/senior or recent graduate in business, marketing, data analytics, or related field.
• Strong communication and analytical abilities with attention to detail.
• Interest in GA4, Optimizely, Qualtrics, and digital optimization.

Responsibilities

• Develop and assist with ecommerce performance reporting and analysis.
• Analyze digital user behavior to identify insights and optimizations.
• Use GA4, Quantum Metric, Qualtrics, and Optimizely to answer business questions.
• Document digital experience issues and opportunities and support testing efforts.
• Explore Inspire brands experiences to improve navigation, discovery, and conversion.

Skills

Strong communication

Analytical thinking

Detail oriented

Excel

PowerPoint

GA4 interest

A/B testing

Digital analytics

Education

Bachelor's degree candidate

Tools

GA4

Quantum Metric

Qualtrics

Optimizely

Excel

Power BI

Co-Pilot

Job description

About the RoleAn opportunity on the Digital Experience Performance team will provide hands-on experience in how Inspire uses data, guest behavior, and experimentation to improve our digital experiences and increase sales across our portfolio of brands.You will work to understand how guests interact with our websites and apps, identify opportunities to improve the digital journey, and turn data into actionable insights and recommendations. You will gain exposure to digital analytics, A/B testing, ecommerce performance, and experience optimization while collaborating with teams across Digital, Product, Brand, Marketing, and Analytics.RESPONSIBILITIES:Develop and/or assist with ecommerce performance reporting and analysisAnalyze digital user behavior to identify insights, friction points, and recommended optimizationsUse digital analytics and experience tools, including Google Analytics 4 (GA4) and Quantum Metric, to investigate business questions and guest behaviorAssist in identifying and developing A/B testing and digital optimization opportunitiesSupport analysis and quantification of potential digital experience improvements using tools like OptimizelyExplore owned website and app experiences of Arby’s, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and Sonic to identify opportunities to improve navigation, product discovery, conversion, and the overall guest journeyAssist with documenting digital experience issues and opportunitiesConduct competitive research to identify opportunities to improve Inspire Brand’s digital experiencesEDUCATION QUALIFICATION:Required Minimum: Rising Junior, rising Senior or recent graduate enrolled in a degree program focused on Business, Marketing, Data Analytics, Digital Marketing, Communications, Economics, Engineering, or a related field.EXPERIENCE QUALIFICATION:Required Minimum: NonePreferred: Prior internship, coursework, or relevant experience focused on digital analytics, ecommerce, digital marketing, business analysis, consumer insights, or business strategy.REQUIRED KNOWLEDGE, SKILLS OR ABILITIES:Excellent oral and written communication skillsStrong analytical and critical-thinking skillsAbility to multi-task and prioritize competing projects and deliverablesStrong team orientation and interpersonal skillsWell-organized with high attention to detailHighly motivated, curious, and a self-starterWorking knowledge of Microsoft Excel and PowerPointInterest in learning tools like Google Analytics 4 (GA4), Quantum Metric, Qualtrics, and OptimizelyInterest in A/B testing, experimentation, and digital experience optimizationPreferred: Exposure to digital analytics or ecommerce measurementPreferred: Exposure to Universal Analytics, Adobe Analytics or Google Analytics 4Preferred: Working knowledge of Microsoft Co-Pilot and/or Power Business Intelligence (BI)About the Summer Internship ProgramOur 10-week paid summer internship program is designed to help you apply your classroom learning to real business challenges while building professional skills and industry experience.In addition to your day-to-day work on the team, you'll have opportunities to:Engage with Inspire leaders through executive speaker sessions and career conversations.Collaborate with fellow interns on a cross-functional business challenge and present recommendations to leaders.Participate in community service activities that support our commitment to being good citizens.Build relationships with interns and professionals across departments and brands.Develop business acumen, presentation skills, and a deeper understanding of how corporate functions support organizational success.By the end of the summer, you'll have gained meaningful experience, expanded your professional network, strengthened your business knowledge, and developed greater confidence in your ability to contribute in a corporate environment.Find Your Seat at the TableBring your curiosity, critical thinking mindset, and passion for learning. If you're excited to gain real-world experience while contributing to meaningful business initiatives, we'd love to hear from you.Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.