Digital Experience Performance Intern - Summer 2027

Buffalo Wild Wings, Inc.; United States; On-site; USD 23,000 - 41,000; Full time

Benefits offered by this job

Paid internship

Executive speaker sessions

Cross-functional collaboration

Community service activities

Professional development

Networking

Job summary

Inspire Brands is offering a 10-week paid summer internship on the Digital Experience Performance team to learn how data, guest behavior, and experimentation drive digital optimization across Arby’s, Buffalo Wild Wings, Dunkin’, Jimmy John’s and SONIC.

You’ll gain hands-on experience with GA4, digital analytics, A/B testing, and ecommerce performance while collaborating with Digital, Product, Brand, Marketing, and Analytics teams.

Qualifications

• Rising junior/senior or recent graduate in related field.
• Strong written and verbal communication skills.
• Interest in digital analytics and experimentation.
• Experience with Excel/PowerPoint preferred.
• Enrollment in a degree program focused on data analytics or marketing.

Responsibilities

• Develop and/or assist with ecommerce performance reporting and analysis
• Analyze digital user behavior to identify insights, friction points, and recommended optimizations
• Use GA4 and Quantum Metric to investigate business questions and guest behavior
• Assist in identifying and developing A/B testing and digital optimization opportunities
• Support analysis and quantification of potential digital experience improvements using Optimizely
• Explore brand websites/apps to identify opportunities to improve navigation, product discovery, conversion, and guest journey
• Assist with documenting digital experience issues and opportunities
• Conduct competitive research to improve Inspire Brand’s digital experiences

Skills

Excellent communication

Analytical thinking

Multi-tasking

Team orientation

Attention to detail

Self-starter

Excel

PowerPoint

GA4 interest

Quantum Metric interest

Qualtrics interest

Optimizely interest

A/B testing interest

Education

Rising junior/senior or recent graduate in Business, Marketing, Data Analytics, Digital Marketing, Communications, Economics, Engineering or related field

Tools

GA4

Quantum Metric

Qualtrics

Optimizely

Power BI

Job description

About the Role

An opportunity on the Digital Experience Performance team will provide hands-on experience in how Inspire uses data, guest behavior, and experimentation to improve our digital experiences and increase sales across our portfolio of brands. You will work to understand how guests interact with our websites and apps, identify opportunities to improve the digital journey, and turn data into actionable insights and recommendations. You will gain exposure to digital analytics, A/B testing, ecommerce performance, and experience optimization while collaborating with teams across Digital, Product, Brand, Marketing, and Analytics.

RESPONSIBILITIES

• Develop and/or assist with ecommerce performance reporting and analysis
• Analyze digital user behavior to identify insights, friction points, and recommended optimizations
• Use digital analytics and experience tools, including Google Analytics 4 (GA4) and Quantum Metric, to investigate business questions and guest behavior
• Assist in identifying and developing A/B testing and digital optimization opportunities
• Support analysis and quantification of potential digital experience improvements using tools like Optimizely
• Explore owned website and app experiences of Arby’s, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and Sonic to identify opportunities to improve navigation, product discovery, conversion, and the overall guest journey
• Assist with documenting digital experience issues and opportunities
• Conduct competitive research to identify opportunities to improve Inspire Brand’s digital experiences

EDUCATION QUALIFICATION

Required Minimum: Rising Junior, rising Senior or recent graduate enrolled in a degree program focused on Business, Marketing, Data Analytics, Digital Marketing, Communications, Economics, Engineering, or a related field.

EXPERIENCE QUALIFICATION

Required Minimum: None Preferred: Prior internship, coursework, or relevant experience focused on digital analytics, ecommerce, digital marketing, business analysis, consumer insights, or business strategy.

REQUIRED KNOWLEDGE, SKILLS OR ABILITIES

• Excellent oral and written communication skills
• Strong analytical and critical-thinking skills
• Ability to multi-task and prioritize competing projects and deliverables
• Strong team orientation and interpersonal skills
• Well-organized with high attention to detail
• Highly motivated, curious, and a self-starter
• Working knowledge of Microsoft Excel and PowerPoint
• Interest in learning tools like Google Analytics 4 (GA4), Quantum Metric, Qualtrics, and Optimizely
• Interest in A/B testing, experimentation, and digital experience optimization
• Preferred: Exposure to digital analytics or ecommerce measurement
• Preferred: Exposure to Universal Analytics, Adobe Analytics or Google Analytics 4
• Preferred: Working knowledge of Microsoft Co-Pilot and/or Power Business Intelligence (BI)

About the Summer Internship Program

Our 10-week paid summer internship program is designed to help you apply your classroom learning to real business challenges while building professional skills and industry experience.

• Engage with Inspire leaders through executive speaker sessions and career conversations.
• Collaborate with fellow interns on a cross-functional business challenge and present recommendations to leaders.
• Participate in community service activities that support our commitment to being good citizens.
• Build relationships with interns and professionals across departments and brands.
• Develop business acumen, presentation skills, and a deeper understanding of how corporate functions support organizational success.

By the end of the summer, you'll have gained meaningful experience, expanded your professional network, strengthened your business knowledge, and developed greater confidence in your ability to contribute in a corporate environment.

Find Your Seat at the Table

Bring your curiosity, critical thinking mindset, and passion for learning. If you're excited to gain real-world experience while contributing to meaningful business initiatives, we'd love to hear from you.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,400 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants across 55 global markets. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.