SEO & GEO Intern: Local Search & AI Discovery

Buffalo Wild Wings, Inc.; United States; On-site; USD 25,000 - 33,000; Full time

Job summary

Inspire Brands' portfolio is offering a 10-week SEO/GEO internship to explore technical audits, local optimization, and content strategies across our restaurant brands, including Buffalo Wild Wings and Arby's.

You will gain hands-on experience evaluating crawlability, schema markup, local listings, and AI-powered search experiences while collaborating with cross-functional teams and presenting actionable recommendations to leadership.

Qualifications

• Currently a rising junior or senior pursuing a four year degree in Marketing, Digital Marketing, Marketing Analytics, Business, Communications, Advertising, or a related field.
• Strong analytical, research, and critical‑thinking skills.
• Excellent written and verbal communication skills.
• Ability to organize findings, identify patterns, and translate analysis into clear recommendations.

Responsibilities

• Conduct technical SEO audits focused on crawlability, indexation, schema markup, internal linking, and on-page optimization.
• Review priority website and restaurant location-page content to identify content gaps and opportunities to improve visibility.
• Evaluate local business listings and restaurant data for accuracy, completeness, imagery, key business attributes, and consistency with location pages.
• Use available SEO, analytics, local-listing, and AI-search measurement tools to investigate performance questions and document findings.
• Conduct competitive and search-results research to identify emerging search behaviors, content patterns, and opportunities for Inspire’s brands.
• Organize findings into a prioritized opportunity backlog based on anticipated impact, level of effort, and scalability across brands.
• Collaborate with SEO/GEO team members and cross-functional partners across Digital, Brand, Marketing, Content, Analytics, and Technology.
• Translate research and audit findings into clear, actionable recommendations.
• Develop a final presentation summarizing key findings, recommended next steps, and a prioritized roadmap of SEO/GEO opportunities.
• Create a repeatable audit framework and supporting documentation that the team can use to identify and monitor future opportunities.

Skills

Analytical thinking

Research skills

Communication

Time management

Tools

Microsoft Excel

PowerPoint

Job description

Inspire Brands' portfolio is offering a 10-week SEO/GEO internship to explore technical audits, local optimization, and content strategies across our restaurant brands, including Buffalo Wild Wings and Arby's.

You will gain hands-on experience evaluating crawlability, schema markup, local listings, and AI-powered search experiences while collaborating with cross-functional teams and presenting actionable recommendations to leadership.