Digital Experience Analytics Intern

Inspire; Atlanta (GA); On-site; USD 25,000 - 39,000; Full time

Job summary

Inspire is offering a 10-week paid summer internship on the Digital Experience Performance team in Atlanta. You’ll gain hands-on experience analyzing how guests navigate our digital experiences and translating data into actionable recommendations across our brands.

You’ll work with GA4, Quantum Metric, and Optimizely, contributing to ecommerce performance reporting, A/B testing opportunities, and optimization initiatives while collaborating with Digital, Product, Brand, Marketing, and Analytics

Qualifications

• Rising college junior/senior or recent graduate in Business, Marketing, Data Analytics, Digital Marketing, Communications, Economics, Engineering, or related field.
• Strong written and verbal communication skills; able to present findings clearly.
• Willingness to learn digital analytics, experimentation, and optimization tools.

Responsibilities

• Develop and/or assist with ecommerce performance reporting and analysis.
• Analyze digital user behavior to identify insights, friction points, and recommended optimizations.
• Use GA4, Quantum Metric, Qualtrics, and Optimizely to investigate business questions and guest behavior.
• Assist in identifying and developing A/B testing and digital optimization opportunities.
• Support analysis and quantification of potential digital experience improvements using tools like Optimizely.
• Explore brand websites and apps to identify opportunities to improve navigation, product discovery, conversion, and guest journey.
• Assist with documenting digital experience issues and opportunities.
• Conduct competitive research to identify opportunities to improve Inspire Brand’s digital experiences.

Skills

Excel

PowerPoint

Analytical thinking

Communication

Education

Business/Analytics degree

Tools

GA4

Quantum Metric

Optimizely

Qualtrics

Job description

Inspire is offering a 10-week paid summer internship on the Digital Experience Performance team in Atlanta. You’ll gain hands-on experience analyzing how guests navigate our digital experiences and translating data into actionable recommendations across our brands.

You’ll work with GA4, Quantum Metric, and Optimizely, contributing to ecommerce performance reporting, A/B testing opportunities, and optimization initiatives while collaborating with Digital, Product, Brand, Marketing, and Analytics