Digital Engagement Analyst – Events & Campaigns

Lowe's Companies, Inc.; Mooresville (NC); Sur place; USD 62 000 - 103 000; Plein temps

Résumé du poste

Lowe’s Companies, Inc. in Mooresville, NC is seeking an Analyst-Digital Engagement to help plan and execute digital events and campaigns across the enterprise.

You’ll partner with Marketing, Digital Production, and Digital Commerce teams to ensure campaigns meet objectives and are delivered on time and within budget. The position emphasizes tracking performance with analytics tools, driving improvements to online customer experiences, and collaborating across functions to optimize processes and

Qualifications

• Bachelor’s degree in business administration, marketing, finance, or related field.
• 2+ years of relevant experience.
• 2+ years of experience in retail industry.
• Experience in Adobe Analytics, SQL, Power BI, MicroStrategy.
• Experience working across cross-functional teams.

Responsabilités

• Plan or execute digital event, campaign, and promotional work of small to medium scope to support event and enterprise priorities across the digital ecosystem.
• Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership to ensure projects are delivered on time, on budget, and within scope.
• Create and collect digital project priorities and details to share with global teams in Marketing, Digital Production, and Digital Commerce to support a successful event, campaign, or promotion within Lowes.com.
• Leverage campaign and promotional dashboards and build simple reports using data analysis platforms and customer experience management tools to interpret and communicate digital campaign performance.
• Gather site analytics and benchmarks and identify key performance indicators to improve on to optimize the end-to-end online customer experience.
• Identify opportunities for improvement in the campaign and promotional planning and execution processes to increase team efficiency and reduce bottlenecks, costs, and errors.

Connaissances

Adobe Analytics

SQL

Power BI

MicroStrategy

Formation

Bachelor’s degree in business administration/marketing/finance

Description du poste

Lowe’s Companies, Inc. in Mooresville, NC is seeking an Analyst-Digital Engagement to help plan and execute digital events and campaigns across the enterprise.

You’ll partner with Marketing, Digital Production, and Digital Commerce teams to ensure campaigns meet objectives and are delivered on time and within budget. The position emphasizes tracking performance with analytics tools, driving improvements to online customer experiences, and collaborating across functions to optimize processes and