Digital Brand Strategist for Ecommerce Growth

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 62,000 - 103,000; Full time

Benefits offered by this job

401k with match

Stock Purchase Plan (discount)

Tuition-Free Education

Maternity/Parental Leave

Associate Discount

Job summary

Lowe’s Companies, Inc. is seeking an Analyst-Digital Brand Advocate at our Mooresville headquarters to optimize Lowe’s.com brand experiences. You will partner with suppliers and merchandising to enhance product content, assortment, promotions, and online performance across channels.

You will analyze customer behavior, develop strategic plans, and present insights to cross-functional teams to drive growth and omnichannel success.

Qualifications

• Bachelor’s degree or equivalent years of experience as required.
• 2 years of online/retail merchandising, digital marketing, vendor management or related experience.

Responsibilities

• Analyze KPIs to identify opportunities to improve online experience and drive conversion.
• Leverage CSAT, reviews and Q&A to improve customer experience for assigned brand(s).
• Act as subject matter expert for supported brand(s) assortment and strategy.
• Be primary contact for issues pertaining to online SKU presentation and brand performance.
• Build presentations with suppliers and merchants to support strategic plans and analyze execution.
• Provide reporting and insights across the digital channel related to content, product information, assortment and gaps.
• Improve conversion and basket by optimizing cross-sell, up-sell and bundling strategies.
• Create project plans and align with merchandising and supplier to drive execution.

Skills

2 years online/retail merchandising

Education

Bachelor’s degree in business, marketing, finance, statistics or related field

Job description

Lowe’s Companies, Inc. is seeking an Analyst-Digital Brand Advocate at our Mooresville headquarters to optimize Lowe’s.com brand experiences. You will partner with suppliers and merchandising to enhance product content, assortment, promotions, and online performance across channels.

You will analyze customer behavior, develop strategic plans, and present insights to cross-functional teams to drive growth and omnichannel success.