Senior Digital Brand Growth Analyst

Lowe's Companies, Inc.; Mooresville (NC); Vor Ort; USD 75.000 - 125.000; Vollzeit

Benefits dieser Stelle

401k with up to 4.25% match

Discounted Employee Stock PurchasePlan

Tuition-Free Education

10-week Maternity/Parental Leave

10% Associate Discount

Zusammenfassung

Lowe's Companies, Inc. in Mooresville, NC seeks a Sr Analyst-Digital Brand Advocate to optimize Lowe.com brand experiences. You will collaborate with suppliers and merchants to enhance product content, assortment, promotions and online engagement across channels.

You will analyze customer behavior, run strategic plans, and present findings to merchandising partners to align on key initiatives and drive growth.

Qualifikationen

• Bachelor’s degree in business, marketing, finance, statistics or related field or equivalent years of experience.
• 4-5 years of experience in ecommerce, digital/retail merchandising, digital marketing and vendor management.
• Proven experience with major consumer brands in digital space.
• Experience in optimizing flexible fulfillment models with a multi-channel retailer.

Aufgaben

• Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
• Leverage inputs from customer satisfaction score, reviews and questions and answers to continuously improve the overall customer experience for assigned brand(s)
• Act as the subject matter expert for the supported brand(s) assortment and strategy
• Serve as the primary point of contact for issues pertaining to online SKU presentation and brand performance
• Build and lead presentations with suppliers and merchants to support strategic plans and analyze execution
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
• Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
• Create project plans and align with merchandising and supplier to drive execution
• Analyze competitive data to provide SKU and pricing optimization recommendations
• Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
• Work closely with content management to optimize premium content for assigned brand(s) and prioritize execution to maximize returns
• Serve as a mentor for less experienced analysts

Kenntnisse

Ecommerce

Digital Merchandising

Digital Marketing

Vendor Management

Data Analysis

Ausbildung

Bachelor's degree

Master's degree

Jobbeschreibung

Lowe's Companies, Inc. in Mooresville, NC seeks a Sr Analyst-Digital Brand Advocate to optimize Lowe.com brand experiences. You will collaborate with suppliers and merchants to enhance product content, assortment, promotions and online engagement across channels.

You will analyze customer behavior, run strategic plans, and present findings to merchandising partners to align on key initiatives and drive growth.