Analyst-Digital Engagement

Lowe's; Mooresville (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Lowe's, based in Mooresville, NC, seeks an Analyst-Digital Engagement to lead planning and execution of digital events and campaigns across the ecommerce ecosystem. You will track results, analyze data, and collaborate with Marketing, Digital Production, and Digital Commerce teams to drive enterprise priorities.

The role emphasizes data-driven decision making, KPI tracking, and continuous improvement of online customer experiences, including testing and optimization strategies.

Qualifications

• Bachelor’s degree (or equivalent) in business administration, marketing, finance, or related field.
• 2+ years of relevant experience.
• 2+ years of experience in retail industry.
• Experience with Adobe Analytics, SQL, Power BI, or MicroStrategy.

Responsibilities

• Plan or execute digital events, campaigns, and promotions within scope to support enterprise priorities.
• Track campaign timelines, action steps, and project status; provide weekly leadership updates.
• Create and share digital project priorities with global Marketing, Digital Production, and Digital Commerce teams.
• Leverage dashboards and simple reports to interpret and communicate campaign performance.
• Gather site analytics and benchmarks to identify KPIs and optimize the online customer experience.
• Identify opportunities to improve planning and execution to reduce bottlenecks, costs, and errors.

Skills

Cross-functional collaboration

Data analysis

Communication

Project coordination

Education

Bachelor's degree in business/marketing/finance or related field

Tools

Adobe Analytics

SQL

Power BI

MicroStrategy

Job description

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact

The Analyst-Digital Engagement is responsible for outlining and participating in planning and execution processes for events and strategic enterprise priorities across the digital ecosystem. This role ensures campaign priorities and details are created and collected to share in partnership with cross-functional teams for execution. This role will track, analyze, and report on objectives and key results to ensure activities within their assigned area are meeting strategic and financial objectives. Based on results, the Analyst will make recommendations for adjustments to online campaign and initiatives including testing/optimization strategies. Assigned Digital Engagement support may be within one of the following areas: Engagement Planning, Engagement Execution, Creative Production, or Site Operations.

What You Will Do

• Plan or execute digital event, campaign, and promotional work of small to medium scope to support event and enterprise priorities across the digital ecosystem.
• Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership to ensure projects are delivered on time, on budget, and within scope.
• Create and collect digital project priorities and details to share with global teams in Marketing, Digital Production, and Digital Commerce to support a successful event, campaign, or promotion within Lowes.com.
• Leverage campaign and promotional dashboards and build simple reports using data analysis platforms and customer experience management tools to interpret and communicate digital campaign performance.
• Gather site analytics and benchmarks and identify key performance indicators to improve on to optimize the end-to-end online customer experience.
• Identify opportunities for improvement in the campaign and promotional planning and execution processes to increase team efficiency and reduce bottlenecks, costs, and errors.

Minimum Qualifications

• Bachelor’s degree in business administration, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
• 2+ years of relevant experience
• 2+ years of experience in retail industry
• Experience in 1 or more: Adobe Analytics, SQL, Power BI, MicroStrategy
• Experience working across cross-functional teams

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than$86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based inMooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visitLowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.