CRM Marketing Analyst: Campaigns & Insights

Lowe's; Mooresville (NC); Presencial; USD 70.000 - 100.000; Jornada completa

Descripción de la vacante

Lowe’s Companies, Inc. in Mooresville, NC is seeking a Sr. Marketing Analyst to support the Marketing Manager and lead in developing omni-channel tactics.

This role blends strategic thinking with hands-on execution across Email, CRM, and broader marketing programs. You will translate priorities into CRM and marketing campaigns, collaborate across marketing and the organization, and ensure initiatives meet budget, timelines, and KPI targets.

Formación

• Bachelor’s degree in Business, Communications and Marketing or equivalent experience.
• 1 Year Experience in Marketing or related field

Responsabilidades

• Translate category priorities into effective marketing and CRM tactics delivered on time and on brand.
• Lead campaign briefs with Category partners to gather inputs for campaign execution.
• Coordinate campaign wireframes and feedback for Email, Push, SMS, and CRM campaigns.
• Partner with CRM Strategy Leads to turn priorities into actionable plans driving engagement.
• Manage multiple campaigns and stakeholders, tracking timelines and risks.
• Create and maintain Email and Mobile activity inputs and required documentation.
• Identify missing inputs and escalation needs impacting campaign rollout.
• Design processes to improve efficiency and ROI across campaigns.

Conocimientos

Marketing strategy

CRM tactics

Campaign management

Cross-functional collaboration

Educación

Bachelor’s degree in Business, Communications and Marketing

Descripción del empleo

Lowe’s Companies, Inc. in Mooresville, NC is seeking a Sr. Marketing Analyst to support the Marketing Manager and lead in developing omni-channel tactics.

This role blends strategic thinking with hands-on execution across Email, CRM, and broader marketing programs. You will translate priorities into CRM and marketing campaigns, collaborate across marketing and the organization, and ensure initiatives meet budget, timelines, and KPI targets.