Digital Engagement Analyst: Campaign Strategy & Analytics

Lowe's; Mooresville (NC); Presencial; USD 65 000 - 90 000; Tempo integral

Resumo da oferta

Lowe's, based in Mooresville, NC, seeks an Analyst-Digital Engagement to lead planning and execution of digital events and campaigns across the ecommerce ecosystem. You will track results, analyze data, and collaborate with Marketing, Digital Production, and Digital Commerce teams to drive enterprise priorities.

The role emphasizes data-driven decision making, KPI tracking, and continuous improvement of online customer experiences, including testing and optimization strategies.

Qualificações

• Bachelor’s degree (or equivalent) in business administration, marketing, finance, or related field.
• 2+ years of relevant experience.
• 2+ years of experience in retail industry.
• Experience with Adobe Analytics, SQL, Power BI, or MicroStrategy.

Responsabilidades

• Plan or execute digital events, campaigns, and promotions within scope to support enterprise priorities.
• Track campaign timelines, action steps, and project status; provide weekly leadership updates.
• Create and share digital project priorities with global Marketing, Digital Production, and Digital Commerce teams.
• Leverage dashboards and simple reports to interpret and communicate campaign performance.
• Gather site analytics and benchmarks to identify KPIs and optimize the online customer experience.
• Identify opportunities to improve planning and execution to reduce bottlenecks, costs, and errors.

Conhecimentos

Cross-functional collaboration

Data analysis

Communication

Project coordination

Formação académica

Bachelor's degree in business/marketing/finance or related field

Ferramentas

Adobe Analytics

SQL

Power BI

MicroStrategy

Descrição da oferta de emprego

Lowe's, based in Mooresville, NC, seeks an Analyst-Digital Engagement to lead planning and execution of digital events and campaigns across the ecommerce ecosystem. You will track results, analyze data, and collaborate with Marketing, Digital Production, and Digital Commerce teams to drive enterprise priorities.

The role emphasizes data-driven decision making, KPI tracking, and continuous improvement of online customer experiences, including testing and optimization strategies.